PressBox Articles
Clinch Named to AdExchanger's 2023 Top 50 Programmatic Power Players List
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel SaaS campaign activation platform, has been named to AdExchanger’s 2023 Top 50 Programmatic Power Players List. The list serves as a guide to the [...]
MGID Bolsters US Leadership Team Amid Expansion in the Region
MGID, the global advertising platform, has announced the appointment of Ryan Stewart as head of publisher acquisition (North America), as part of its ongoing investment in the region. A heavyweight in the native ad industry, Stewart will support MGID’s growth [...]
Blue Billywig & Applicaster Collaborate on Streaming TV App for Leading Regional Broadcaster
Blue Billywig and Applicaster are proud to announce their collaboration on a TV media app for Omroep Brabant, a leading regional television and radio broadcaster in the Netherlands. Blue Billywig has worked with Omroep Brabant since 2009 to take their video [...]
Join the Yieldfest Programmatic Research Forum 2023
Yieldbird is excited to announce the upcoming Yieldfest Programmatic Research Forum 2023, one of the most cutting-edge events for digital publishers, ad ops specialists, and programmatic industry experts. The event will take place on 13th June in London. The conference offers [...]
Broadsign, Adkom & Blip Announce Programmatic Ad Tech Integration
Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying [...]
Connatix Becomes Google Certified Publishing Partner
Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google certified publishing partner (GCPP). The certification underscores Connatix’s expertise in providing publishers with innovative video solutions that drive their businesses forward. As a certified [...]
Digital Turbine Expands Partnership with Google Cloud to Deliver Frictionless App Install to Developers
Today (May 9th, 2023), Digital Turbine announced an expansion of its partnership with Google Cloud to deliver DT’s SingleTap technology to app developers, revolutionising the app install experience. Now available on Google Cloud Marketplace, SingleTap gives Google Cloud customers a [...]
PubMatic Launches Activate - Bringing Programmatic Automation to Direct Deals for CTV & Video
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]
Adelaide & ADYOULIKE Partner to Launch High-Attention Auction Packages
Global advertising platform ADYOULIKE has partnered with Adelaide, the leader in attention-based media quality measurement, to launch Auction Packages powered by Adelaide AU (attention unit) data. As one of the first sell-side partners to curate inventory deals using Adelaide’s AU, [...]
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