PressBox Articles

• Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media

  2 years ago News

  

  PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]

• 83% of UK Marketers Tout Attention as Important in reducing the Environmental Impact of Digital Ads - Teads

  2 years ago News

  

  Teads, the global media platform, today (24th January) revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is [...]

• Amplified Intelligence Launches the Next Generation of Attention-Based Media Planning 

  2 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It is the only attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN® has been [...]

• Broadsign Collaboration Bolsters StackAdapt's Programmatic DOOH Offering

  2 years ago News

  

  With demand for out-of-home (OOH) advertising continuing to surge, StackAdapt has announced a partnership with Broadsign that unlocks new OOH advertising opportunities for agencies and brands. The ad tech collaboration strengthens the OOH inventory available on StackAdapt’s multi-channel digital advertising platform, [...]

• Adelaide and TVision Partnership Bolsters Omnichannel Attention Measurement and Enables Programmatic Activation

  2 years ago News

  

  Adelaide, a leader in the field of attention-based media quality measurement, and TVision, the company measuring every second of TV and CTV viewer attention and engagement, have announced a global partnership offering advertisers greater transparency into the quality of their [...]

• DanAds-Powered Ad Manager Platform Launched by National World

  2 years ago News

  

  National World, a leading UK media company, announced today (24th January) the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to [...]

• Lotame Launches Next-Gen Data Platform Spherical to Extend Data Portability and Interoperability  

  2 years ago News

  

  Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today announced the launch of Spherical, a next-generation data platform to accelerate first-party data, whether companies have it or need it. With Spherical, marketers and [...]

• Index Exchange Announces Strategic Partnership with Netric Sales AB

  2 years ago News

  

  Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced its expansion into Northern Europe and the Baltics through an exclusive partnership with Netric Sales AB. The entrance into the region comes on the heels of [...]

• MiQ UK Strengthens its Leadership Team with Appointment of Chief Revenue Officer and Head of Commercial Strategy

  2 years ago News

  

  MiQ hires John Thomson as chief revenue officer of the UK business. Formerly commercial director at Quantcast, Thomson will lead the unified commercial strategy – overseeing key relationships with strategic partners and working closely to ensure top-line revenue for the [...]

• Cedara Launches Cedara Factors to Support & Create Custom Emissions Factors Specifically for the Ad Industry

  2 years ago News

  

  Cedara, the carbon intelligence platform, announces today (January 20th, 2023) the release of Cedara Factors, which will play a critical role in helping media companies build emissions factors tailored to their industry and not supported by the major global emission [...]