PressBox Articles
LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announce that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon-neutral advertising partner. Working with third parties [...]
IAS Enhances YouTube Brand Safety & Suitability Measurement Offering
Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement [...]
Onetag Expands UK Sales Operations with New Hires
Onetag, the leading non-traditional SSP, today (May 2nd, 2023) makes two new hires as the company looks to expand its UK sales operations. Silke Zetzsche joins as director of sales, demand and Umar Nadat as sales director, supply. Silke Zetzsche, Director [...]
IMPACT+ Launches in the UK with Azerion Partnership to Tackle Carbon Emissions in Online Advertising
IMPACT+, the solution to reducing the Greenhouse Gas (GHG) emissions of digital advertising, today (May 2nd, 2023) announces its partnership with Azerion UK, to drive vital efforts to limit the impact of digital ad campaigns on the environment. IMPACT+ is delivering [...]
Making Science Launches Trust Generative AI Built on Google Cloud Platform & OpenAI
Making Science, a digital acceleration company has launched Trust Generative AI, a generative artificial intelligence platform that integrates with OpenAI and Stable Diffusion to provide secure AI generative content validation and optimisation. The platform solves two main challenges facing users [...]
MediaMath Announces Two New VP Business Development Hires in EMEA
MediaMath, a leading independent demand-side platform (DSP), announces two new VP business development appointments, Carole Dubourg, VP business development Southern Europe, based in Paris and Ben Phillips, VP business development, based in London. Based in MediaMath’s London office, Ben will bring [...]
Lumen Releases Report from PwC on the ROI of Attention Technology
Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP) - making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted [...]
Data Act vs GDPR: Industry Representatives Warn of Conflicts & Call for a Level Playing Field
IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today (April 27th, 2023) a letter to policymakers on the Data Act with fellow European-level Industry Trade Associations including the Advertising Information Group (AIG), the [...]
MGID First Ad Platform to Integrate with Google Web Stories
MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream [...]
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