PressBox Articles

• Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying 

  2 years ago News

  

  Xaxis announces a partnership with Adelaide to transform programmatic media buying with the launch of a first-to-market solution that enables advertisers to transact using attention metrics.  With this partnership, advertisers can leverage Adelaide’s omnichannel attention metric, AU, to increase the transparency [...]

• Audigent Integrates Experian Data & Identity Capabilities into SmartPMP™ Suite

  2 years ago News

  

  Audigent, the leading data identity, curation, and activation platform,  announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces. Advertisers can now activate using the world’s largest [...]

• AI the Key to Improved Targeting & Optimised Campaigns for Improved ROAS on Google Search Ads - BrightBid

  2 years ago News

  

  BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper highlighting key industry trends in Google Search and the new technologies that help drive a higher return on ad spend.  The [...]

• IAS Reports - Eroding Consumer Trust is Top Concern for Advertising on Social Media Platforms in 2023

  2 years ago News

  Integral Ad Science, a global leader in digital media quality, today (December 20th, 2022) released its 2023 Industry Pulse Report that found media experts called out declining consumer trust as a top concern with advertising on social media platforms. Despite [...]

• Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, has announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to launch first-to-market Auction Packages powered by Adelaide AU (Attention Unit) data. As [...]

• DanAds Earns SOC II Type 2 Certification Offering their Clients the Highest Level of Information Security

  2 years ago News

  

  DanAds, the industry-leading provider of self-serve technology, has successfully obtained the System and Organisation Control (SOC) II Type 2 Certification, provided by Assure Professional. This certificate, obtained after a third-party audit of data security and privacy protection processes, demonstrates DanAds’ [...]

• Yahoo Integrates with DAX to bring more Premium pDOOH Screens to its Omnichannel DSP 

  2 years ago News

  

  Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel [...]

• Stingray Advertising Partners with Hivestack to Power Retail Audio Advertising in the United States, Mexico, and Australia

  2 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out-of-home ad tech company, has announced an expanded exclusive partnership with Stingray, a leading music, media, and technology company, to power their retail audio advertising network across several markets. The integration of Stingray's [...]

• Two-thirds of Brits are Mobile Gamers, with Most Playing Multiple Times a Day - LoopMe

  2 years ago News

  

  New survey insights released by LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has found that 66% of UK consumers play games on their phone or tablet – a higher percentage than their [...]

• IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [...]