PressBox Articles

• Equativ & Qortex Partner to Bring Advertisers Closer to Gaming Audiences

  2 years ago News

  

  Equativ, the leading global independent ad platform today (March 10th, 2023) announced a partnership with Qortex, the pioneer in On-Stream™ video ad decisioning.  The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect (EBC), the self-serve digital ad curation [...]

• Yahoo Unveils New Leadership for Yahoo Advertising Division in Australia & Southeast Asia

  2 years ago News

  

  The new team to lead Australia and Southeast Asia for Yahoo’s ad tech division, Yahoo Advertising, has been unveiled, with a remit to support the business’ refreshed focus as a media solutions partner for premium clients. John McNerney, MD, AUSEA, Yahoo John [...]

• ShowHeroes -‘Women Lead’ Podcast Launches Under The Digital Distillery Podcast Network

  2 years ago News

  

  ShowHeroes Group has announced that it is launching a new podcast under The Digital Distillery Podcast Network, entitled Women Lead. The female-led podcast focuses on topics and issues relevant to women covering such bases as leadership, career-building advice, empathy, empowerment, and [...]

• DoubleVerify Appoints Laetitia Zinetti as Regional Vice President for Southern Europe

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced the appointment of Laetitia Zinetti as regional vice president for Southern Europe (France, Italy, Spain, Portugal and Greece) to lead the company’s growth within the region. With [...]

• Edinburgh Airport Launches Programmatic DOOH with JCDecaux UK

  2 years ago News

  

  JCDecaux UK has added programmatic buying capabilities to the advertising locations at Edinburgh Airport. The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform.  First to market with this new [...]

• Hubvisor & Media.Figaro Partner to Launch DIRECT DEAL

  2 years ago News

  

  Hubvisor and Media.Figaro has announced the launch of DIRECT DEAL, the company’s new SPO solution for increased transparency, value, and environmental responsibility.  Built by Hubvisor, DIRECT DEAL allows Media.Figaro to offer deals via a disintermediated programmatic route, thus constituting a complementary [...]

• Industry Heavyweight Pierre Naggar Joins MINT as Director of Sales to Lead UK Expansion

  2 years ago News

  

  MINT, the global leader in Advertising Resource Management (ARM) software as a service, announced the appointment of Pierre Naggar as director of sales for the UK. In this new role, Naggar will take the lead on spearheading the company’s growth [...]

• Lotame Names Eli Heath as New Head of Identity & Strengthens Leadership Team with Promotions

  2 years ago News

  

  Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today (March 8th, 2023) announced that it has strengthened its executive team, hiring Eli Heath as head of identity and elevating three team members to [...]

• DoubleVerify Launches DV Campaign Automator for Google Campaign Manager 360

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (March 8th, 2023) announced the launch of DV Campaign Automator for Google Campaign Manager 360.  DV Campaign Automator is a first-of-its-kind solution that streamlines the entire campaign trafficking [...]

• Adelaide Partners With Magnite, PubMatic & Other SSPs to Launch the Industry’s First High Attention Marketplaces Worldwide

  2 years ago News

  

  Adelaide, a leader in attention metrics, has announced the launch of global High Attention Markets in partnership with Google Display & Video 360, Xandr, part of Microsoft Advertising, Magnite, PubMatic, Teads, Sovrn, TRUSTX, and Sharethrough. This groundbreaking initiative enables advertisers [...]