PressBox Articles

• Taboola & Reach plc Partner for Mid-Article Video in the UK & US in Latest Expansion of Six-Year Partnership

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, has today (November 16th, 2022) announced an expanded partnership with Reach plc, the largest commercial national and regional news publisher, to boost engagement, future growth, and innovation. Taboola will be [...]

• Over 60 Brands Tap Picnic’s User-First Ad Marketplace for 50% Lower Carbon Emission Buys

  2 years ago News

  

  Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to [...]

• Pubstack Announce Masterclass: From a Vanilla MPU to a Major-League Ad Slot

  2 years ago News

  

  Monetising a website has become a very tedious process.  When creating an ad placement, Publishers now have to wonder where to place the ad, which sizes to allow, which mediaType to configure, which SSPs to request, and of course, consider the [...]

• StackAdapt Further Expands Offering with Foot Traffic & Targeting Solutions Through Adsquare

  2 years ago News

  

  StackAdapt, the leading self-serve programmatic advertising platform, is expanding its partnership with Adsquare to include more global solutions, including a footfall measurement solution and global audience targeting segments.  The expanded partnership furthers StackAdapt’s ability to provide transparent performance data and scalable [...]

• Crimtan: How to Ensure Effective Marketing Spend During the Cost-of-Living Crisis

  2 years ago News

  

  The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis. In response to this, leading programmatic advertising and data [...]

• Croud Strengthens Brand Offering With Acquisition of Born Social

  2 years ago News

  

  Croud, the award winning, global digital marketing agency, working with some of the world’s leading brands, announces the acquisition of Born Social, the global social media agency. This transaction marks Croud’s third acquisition in 12 months. With the support of its [...]

• Playground xyz Hires Top Consumer Neuroscientist Dr. Shannon Bosshard

  2 years ago News

  

  Playground xyz, the leader in attention and optimisation technology, has moved to further cement its position as the leader in understanding consumer attention with its hire of consumer neuroscientist, Dr. Shannon Bosshard as lead scientist.  With people being bombarded with over [...]

• Lumen Research and Avocet Combine Forces to Drive a New Category in Attention

  2 years ago News

  

  Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen's industry-leading panel and Avocet's scaled advertising [...]

• Hivestack & RE/MAX of Southern Africa Activate the World’s First Programmatic Digital Out-of-Home (DOOH) Anamorphic Campaign

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the successful delivery of the world’s first anamorphic programmatic DOOH campaign.  The campaign was activated for RE/MAX of Southern Africa, the leading global real estate [...]

• MGID Launches Interactive Rich Media Ads Helping Advertisers Increase Ad Attention & Engagement

  2 years ago News

  

  MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with [...]