PressBox Articles

• Equativ Announces Bridgepoint as New Majority Shareholder

  2 years ago News

  

  Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of US$100m (£83m), achieving year-on-year organic growth of 30% and tripling its revenues over the past [...]

• DanAds Powers McClatchy's New Email & Programmatic Offering

  2 years ago News

  

  DanAds, a leading ad tech firm, has partnered with McClatchy, one of the largest media companies in the US with over 80 million unique visitors, to unveil two exciting new features on the McClatchy Ad Manager platform. Advertisers now have [...]

• Clinch Partners with Samsung Ads to Enable Advertisers to Personalise Video and Digital Ads at Scale

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, today (February 22nd, 2023) announced a certification with Samsung Ads to deliver a new automated, data-driven personalisation solution to the Samsung [...]

• MGID Revolutionises Image Creation for Advertisers With Integration of Generative AI

  2 years ago News

  

  MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality [...]

• Anne Stagg Strengthens Merkle UK & Ireland Leadership Team

  2 years ago News

  

  Merkle, dentsu’s market-leading technology-enabled, data-driven customer experience management company, has moved to further strengthen its UK and Ireland (UK&I) executive leadership team, following a year of double-digit growth. Three newly created leadership roles will support Merkle’s clients in delivering seamless customer [...]

• Brand Metrics Bolsters Client Services Team as Brand Lift Measurement Booms

  2 years ago News

  

  Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of customer success manager as a growing number of clients choose its technology to measure brand [...]

• AlgoriX Joins IAB Europe's Transparency & Consent Framework

  2 years ago News

  

  AlgoriX, an independent global media and technology company, officially announces today (February 21st, 2023) their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF). This endeavour is part of the company's plan to further [...]

• Regital & Skyrise Intelligence Complete Merger & Will Be Known as Skyrise With Effect From Today

  2 years ago News

  

  The merger combines programmatic expertise with innovative audience analytics giving advertisers measurable data insights. It creates a real-world alternative to buying, planning, and measuring media, ready for the privacy-first world. The merger will introduce Skyrise as the lead brand and will [...]

• JCDecaux UK Upgrades Two Iconic West London Towers to Provide Brands with Enhanced Sustainable DOOH Opportunities

  2 years ago News

  

  As part of its commitment to cities through continued investment into its digital inventory nationwide, JCDecaux UK has upgraded The M4 Torch and The Marylebone Tower with brand-new state-of-the-art LED screens. Both screens are available to buy through direct and [...]

• fifty-five’s Record-Setting Growth in 2022 Sparks an Expansion of Services & Brand Refresh

  2 years ago News

  

  fifty-five, a global martech consultancy that empowers brands to unite and fully optimise siloed data across all channels to drive business results, today (February 16th, 2023) unveiled record-setting growth for 2022 and an expanded suite of offerings to help companies [...]