PressBox Articles
Teads Elevates Monique Pintarelli to President North America
Teads, the global media platform announced the promotion of Monique Pintarelli to president, North America. In her new role, Pintarelli will continue to report to Teads co-CEO Jeremy Arditi and expand her purview from commercial leadership to full P&L responsibility [...]
Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers
Today (January 5th, 2023), Yahoo announced an integration with Scope3 to offer carbon-neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to [...]
multilocal Continues Hiring Spree Following Increasing Demand for its Services
multilocal, the supply-side expert, has announced the appointment of two new senior members of staff as demand for its services continues to ramp up worldwide. Simon Reed joins as chief revenue officer (CRO) and will focus on introducing the multilocal service [...]
DoubleVerify Earns MRC Accreditation for Attention Measurement Solution
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution. “Earning MRC [...]
Clinch’s Flight Control Awarded Digiday’s Best Marketing Automation Platform
Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, has been awarded Digiday’s Best Marketing Automation Platform. The Digiday Technology Awards recognise the technology modernising media and marketing, and this [...]
Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying
Xaxis announces a partnership with Adelaide to transform programmatic media buying with the launch of a first-to-market solution that enables advertisers to transact using attention metrics. With this partnership, advertisers can leverage Adelaide’s omnichannel attention metric, AU, to increase the transparency [...]
Audigent Integrates Experian Data & Identity Capabilities into SmartPMP™ Suite
Audigent, the leading data identity, curation, and activation platform, announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces. Advertisers can now activate using the world’s largest [...]
AI the Key to Improved Targeting & Optimised Campaigns for Improved ROAS on Google Search Ads - BrightBid
BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper highlighting key industry trends in Google Search and the new technologies that help drive a higher return on ad spend. The [...]
Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages
Adelaide, the leader in attention-based media quality measurement, has announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to launch first-to-market Auction Packages powered by Adelaide AU (Attention Unit) data. As [...]
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