PressBox Articles

• IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [...]

• Total Media Solutions Announces Strategic Hire to Drive EMEA Expansion

  2 years ago News

  

  Total Media Solutions, the publisher-first technology company that helps publishers manage their revenue, and one of only nine Google-certified resellers globally, has announced the appointment of Tim Preston as VP sales and business development, EMEA to spearhead its growth in [...]

• Leading Independent Platform Adform Recognised for the Strength of its Demand Side Platform

  2 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards. The industry-renowned trade publication asked its readers to recognise [...]

• Blue Billywig Releases Brand New Video Player

  2 years ago News

  

  All-in-one Online Video Platform Blue Billywig announces the launch of its brand new, hypermodern video player. Being low-code, leaner, faster and greener were the main driving forces behind this update. The new player comes hot on the heels of the company [...]

• Alkimi Exchange Joins IAB Europe’s Transparency and Consent framework

  2 years ago News

  

  Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General [...]

• Hawk Partners with Hivestack to Expand Programmatic DOOH Offering

  2 years ago News

  

  Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in omnichannel digital communication. The agreement enables it to strengthen its demand side platform [...]

• Taboola Signs Exclusive Multi-Year Deal with Time Out to Become New Global Recommendations Provider

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (December 13th, 2022) announced a new multi-year deal with Time Out, a global media and hospitality business that inspires and enables people to discover and experience the best [...]

• Amplified Intelligence Acquires AttentvAds

  2 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the acquisition of attention verification company, AttentvAds, for an undisclosed The technological capabilities of AttentvAds – which specialises in the tracking, analysis and verification of impression level data [...]

• Adform Rolls Out Comscore Predictive Audiences Globally

  2 years ago News

  Adform, the leading global independent advertising platform,  announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enable advertisers to reach [...]

• Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Strong Industry Support in APAC

  2 years ago News

  

  Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution [...]