PressBox Articles

• Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, has announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to launch first-to-market Auction Packages powered by Adelaide AU (Attention Unit) data. As [...]

• DanAds Earns SOC II Type 2 Certification Offering their Clients the Highest Level of Information Security

  2 years ago News

  

  DanAds, the industry-leading provider of self-serve technology, has successfully obtained the System and Organisation Control (SOC) II Type 2 Certification, provided by Assure Professional. This certificate, obtained after a third-party audit of data security and privacy protection processes, demonstrates DanAds’ [...]

• Yahoo Integrates with DAX to bring more Premium pDOOH Screens to its Omnichannel DSP 

  2 years ago News

  

  Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel [...]

• Stingray Advertising Partners with Hivestack to Power Retail Audio Advertising in the United States, Mexico, and Australia

  2 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out-of-home ad tech company, has announced an expanded exclusive partnership with Stingray, a leading music, media, and technology company, to power their retail audio advertising network across several markets. The integration of Stingray's [...]

• Two-thirds of Brits are Mobile Gamers, with Most Playing Multiple Times a Day - LoopMe

  2 years ago News

  

  New survey insights released by LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has found that 66% of UK consumers play games on their phone or tablet – a higher percentage than their [...]

• IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [...]

• Total Media Solutions Announces Strategic Hire to Drive EMEA Expansion

  2 years ago News

  

  Total Media Solutions, the publisher-first technology company that helps publishers manage their revenue, and one of only nine Google-certified resellers globally, has announced the appointment of Tim Preston as VP sales and business development, EMEA to spearhead its growth in [...]

• Leading Independent Platform Adform Recognised for the Strength of its Demand Side Platform

  2 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards. The industry-renowned trade publication asked its readers to recognise [...]

• Blue Billywig Releases Brand New Video Player

  2 years ago News

  

  All-in-one Online Video Platform Blue Billywig announces the launch of its brand new, hypermodern video player. Being low-code, leaner, faster and greener were the main driving forces behind this update. The new player comes hot on the heels of the company [...]

• Alkimi Exchange Joins IAB Europe’s Transparency and Consent framework

  2 years ago News

  

  Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General [...]