PressBox Articles

• LG Ads Solutions Expands EMEA Operations with London Office Opening

  2 years ago News

  Today (October 11th, 2022), LG Ads Solutions announced the official opening of the London office as a part of a broader expansion into the EMEA market. LG brings its proprietary automatic content recognition (ACR) technology for LG TVs to the [...]

• MGID Empowers Advertisers to Improve Ad Creativity & Quality with Platform Enhancements

  2 years ago News

  

  MGID, the global advertising platform, has announced enhancements to its platform by adding an integration with Getty Images, the leading global visual content creator and marketplace, to better engage its audiences. With over 495 million visual assets to choose from, this [...]

• Bidstack Raises USD$11m for US Expansion

  2 years ago News

  

  Bidstack, the in-game advertising and video game monetisation platform, today (October 7th, 2022) announces it has raised a total of USD$11m (£9.8m) in a new round of funding. This includes a USD$6m (£5.3m) strategic investment from digital platform cybersecurity world [...]

• Outbrain Appoints Alexander Erlmeier as Chief Revenue Officer

  2 years ago News

  

  Outbrain Inc., a leading recommendation platform for the open web, announced Alexander Erlmeier will serve as its next chief revenue officer. Erlmeier, a ten-year veteran of Outbrain, will be responsible for global business development and growth across all regions and [...]

• RTB House Group is Growing Again - WhitePress® & Senuto Join Forces

  2 years ago News

  

  The RTB House group is expanding. Whitepress®, a Polish start-up that RTB House acquired in 2021, is announcing further growth of the group with the acquisition of Senuto - a company specialising in SEO, big data, analytics, and marketing. Founded nearly [...]

• GumGum Breaks a Billion with Contextual Advertisement

  2 years ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (October 6th, 2022)announces that it has broken the USD$1bn (£891m) dollar ad spend milestone. The contextual advertising global market is projected to be a USD$335.1 bn (£291.5bn) market by 2026 and is a [...]

• New Research From Lumen & Anzu: Gamers Spend Twice as Long Viewing Intrinsic In-Game Ads Compared to Other Digital Channels

  2 years ago News

  

  The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today (October 6th, 2022) revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 [...]

• Permutive Partners with Pubmatic to Streamline Demand for First-Party Data

  2 years ago News

  

  Permutive, an audience infrastructure for the responsible web, today (October 6th, 2022) announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. As advertisers seek out privacy-centric addressability solutions, this new partnership makes [...]

• Talon's DMP - Ada - Reveals Key Audience Shifts Across City Centre Behaviours Pre & Post-Pandemic

  2 years ago News

  

  Audience behaviour and lifestyle changes over the past couple of years have been unpredictable. As new routines and behaviours have been established, independent out-of-home (OOH) agency, Talon Outdoor, has created valuable insights to identify how city centre audiences have adapted [...]

• Adludio Bolsters Senior Leadership Team with the Appointment of New Chief Product Officer & Chief Technology Officer

  2 years ago News

  

  Adludio, the global advertising platform delivering premium quality campaigns on mobile, has announced two key, c-level appointments - Dave Ramsay as chief product officer and Ian Liddicoat as chief technology officer and head of data science. With global clients including [...]