PressBox Articles
Nexxen & MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimisation Increases Lower Funnel Impact
MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced the release of a proprietary report – The Intersection of Audience Data + [...]
Amplified Intelligence Appoints Anneliese Urquhart as CEO
Amplified Intelligence, the most trusted source for accurate attention measurement, today (December 10th, 2024) announces the appointment of Anneliese Urquhart as chief executive officer (CEO). In a planned leadership transition, Urquhart will take the reins from Karen Nelson-Field, the visionary founder [...]
Taboola Signs New Content Recommendations Deal with Future, Extending Partnership into 12th Year
Taboola, a global leader in powering recommendations for the open web, today (December 11th, 2025) announced the renewal of its long-standing partnership with Future, a global multi-platform media company and leading digital publisher of specialist media. The new agreement takes [...]
DoubleVerify Launches Industry-Leading GenAI Protection
DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content [...]
adWMG & Azerion Enhanced Games Revenue Applying Cross-Device Targeting
adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising services for console game developers/publishers and monetising web, CTV, and mobile applications by connecting to them directly or through the [...]
Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards
Attekmi (former SmartHub) was recognised for outstanding customer support with top industry awards, including accolades from ExchangeWire and Titan Awards. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [...]
Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory
Teads, the global media platform, today (December 5th, 2024) announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart [...]
AdPlayer.Pro publica los resultados del tercer trimestre de 2024 con actualizaciones esenciales de productos
AdPlayer.Pro, un proveedor internacional de tecnología SaaS de publicidad en vídeo en línea, ha anunciado los resultados del tercer trimestre de 2024 de la empresa, que muestran avances significativos en su funcionalidad principal. Particularmente, entre julio y septiembre de 2024, el [...]
AdPlayer.Pro Reports Q3 2024 Results with Essential Product Upgrades
AdPlayer.Pro, an international provider of SaaS-based digital video advertising technology, has announced Q3 2024 company’s results, showcasing significant advancements in its core functionality. Namely, between July and September 2024, the AdPlayer.Pro team concentrated on enhancing its flagship ad-enabled video player solution. [...]
StackAdapt Collaborates with Channel 4 to Unlock Broadcast Advertising Opportunities for UK Clients
StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time. This collaboration is a major milestone [...]
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