PressBox Articles

• Heineken Develops its First Globally-Tested Attention Measurement Campaign in Partnership with Teads and Dentsu

  2 years ago News

  

  Teads, the global media platform, in partnership with Heineken and dentsu, today (7th December) announced findings from Heineken’s first-ever globally-tested attention measurement campaign surrounding its official sponsorship at the renowned Rock in Rio 2022 music festival. Implemented in Brazil, the campaign’s APM (Average [...]

• Premium Video Mammoth VideoElephant Continues Expansion

  2 years ago News

  VideoElephant, the world’s largest premium video library and distribution network, has continued its expansion with a series of new hires across the Content Acquisition and Business Development teams. Joining the Business Development team to strengthen VideoElephant’s focus on the FAST space [...]

• impact.com Ends 2022 with Strong Momentum Driven by Client and Agency Partner Growth

  2 years ago News

  

  impact.com, the world’s leading partnership management platform, today (7th December) announced the company will end 2022 with strong momentum, driven by new client and agency partner growth, strategic investment in its business, expansion in Europe and Asia, new partnerships and [...]

• Adnami Appoints Jeetesh Luhar as International Sales Director

  2 years ago News

  

  Ad tech company, Adnami, has appointed Jeetesh Luhar as international sales director as it readies itself for further expansion across Europe. The hire follows hot on the heels of the appointment of James Upson as managing director for UK and [...]

• Channel Factory Signals Product Growth with Global Tech Hires

  2 years ago News

  

  Channel Factory, the global brand suitability platform for YouTube, has announced three key hires within its expanded global leadership team. The three senior hires - senior vice president, global head of product, director of design, and director of analytics and [...]

• CJ CGV partners with Hivestack for programmatic digital out of home (DOOH) in Korea

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today (5th December) announced a partnership with CJ CGV, South Korea’s largest media owner, renowned for its iconic outdoor screens, including the world famous K-POP LIVE [...]

• Sojern Finds 81% of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented

  2 years ago News

  Sojern, the leading digital marketing platform built for travel, released the findings of a 2022 survey to discover “How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships.” The study, conducted by Benchmark Research Partners with [...]

• VIOOH Announces Partnership With Leading French Media Owner DOOHYOULIKE

  2 years ago News

  

  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new partnership with the leading media platform in convenience stores, DOOHYOULIKE. Utilising VIOOH’s premium supply-side platform and access to DOOHYOULIKE’s market-leading OOH inventory, this new partnership will allow more [...]

• Audiencerate & Equativ Partner to Deliver Market-Leading Addressable Advertising

  2 years ago News

  

  Audiencerate, the identity hub enabling data-driven advertising, announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory [...]

• Good-Loop Appoints Former Bloom & Wild Head of Brand Marisa Thomas as its New CMO

  2 years ago News

  

  Good-Loop – a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes – today announced Marisa Thomas, a former head of brand at Bloom & Wild, has joined as its new chief marketing officer [...]