PressBox Articles

• Former P&G Executive Rosa Almarza Joins Illuma as Global Client Director

  2 years ago News

  

  Illuma, the British contextual AI specialist, has appointed a global client director to support its growing network of global brands and agencies. Rosa Almarza is an award-winning marketing and digital transformation expert who spent 13 years at Procter & Gamble, leading [...]

• Freestar Welcomes Dmitri Kazanski as Vice President of Product

  2 years ago News

  

  Freestar, the leading monetisation partner for content publishers, e-commerce sites, and app developers, announce that it has hired 22 year ad tech veteran Dmitri Kazanski as the company’s vice president of product. Kazanski will oversee the company’s strategic product roadmap, [...]

• Outbrain Lance Keystone, une Plateforme Complète D'optimisation au service des Groupes Médias

  2 years ago News

  

  Outbrain Inc., plateforme leader de recommandations, annonce le lancement de sa plateforme Keystone by Outbrain™ : une technologie complète d'optimisation de l'expérience utilisateur au service de la stratégie digitale des grands groupes médias. Elle leur permet de personnaliser la navigation [...]

• Outbrain Launches Keystone, a Complete Optimisation Platform for Media Groups

  2 years ago News

  

  Outbrain Inc., a leading recommendation platform, announces the launch of its Keystone by Outbrain ™ platform: a comprehensive user experience optimisation technology serving the digital strategy of large media groups. It allows them to personalise the navigation of each internet [...]

• Hivestack Brasil lanza su completa operación en la compra y venta programática de medios digitales exteriores (DOOH).

  2 years ago News

  

  Hivestack, la empresa líder de tecnología programática independiente para la publicidad digital de medios exteriores (DOOH), anunció (September 15th, 2022) hoy la expansión del corporativo en Latinoamérica, con el lanzamiento de operaciones en Brasil. Ahora, y por primera vez, las [...]

• Hivestack Launches Full Programmatic Digital Out of Home (DOOH) Operations in Brazil

  2 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (September 15th, 2022) announced the expansion of its LATAM business with the launch of operations across Brazil. Now for the first time, brands, agencies, omnichannel [...]

• Ad Fraud on the Rise in APAC – IAS Media Quality Report

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (September 15th, 2022) released its seventeenth edition of the Media Quality Report for H1 2022, providing transparency into the performance and quality of digital media in the Asia Pacific [...]

• MGID Bolsters Global Leadership Team to Accelerate Growth into New Territories

  2 years ago News

  

  MGID, the global advertising platform, has announced the appointment of Sara Buluggiu as VP of publisher business development, and Sergio Vives as global head of publisher acquisition, to drive the company’s European expansion.  Buluggiu brings a wealth of international digital media [...]

• Epom DSP Team Solves 160+ Tasks in Search of the Ultimate UX

  2 years ago News

  

  Epom, a leading ad tech company, has tackled an unprecedented 160 tasks to deliver the best-in-class user experience to their DSP customers. Several clients have already reported a reduced campaign launch time since the platform was updated. When it comes to [...]

• Old El Paso, Mindshare & Captify Partner on Innovative Dynamic Creative Optimisation (DCO) Strategy

  2 years ago News

  

  Old El Paso, the market leading Mexican food brand from American food producer General Mills, and Mindshare, the media services company that is part of WPP, today (September 14th, 2022) announced a joint partnership with Captify, the leading search intelligence [...]