PressBox Articles
Adform Rolls Out Comscore Predictive Audiences Globally
Adform, the leading global independent advertising platform, announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enable advertisers to reach [...]
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Strong Industry Support in APAC
Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution [...]
IAB Research Reveals More than 90% of Advertisers are Partnering with Retailers to Reach Consumers
IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (December 13th, 2022) announced the results of a new industry survey on retail media advertising. Currently, retail media is one of the fastest growing sectors [...]
VIOOH Announces Partnership with Leading French Media Owner in-Store Media
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, and in-Store Media, the leader in DOOH retail, announced their partnership in France. This new offering gives advertisers from all sectors the possibility of launching programmatic campaigns on 1,375 DOOH [...]
Teads Enhances Brand Suitability Capabilities Through Partnership with Integral Ad Science
Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality. The partnership, which will see Teads integrate IAS’s Context Control solution for [...]
Bayard Média Développement Chooses Manadge to Consolidate its Digital Advertising Revenues
Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues. By using the [...]
Royal Mail Appoints the7stars to Handle Media Planning & Buying
Royal Mail, the British multinational postal service and courier company, has appointed the7Stars, the UK’s largest independent media agency, to handle its UK media planning and buying following a competitive pitch handled by the Aperto Partnership. Havas Media Group was the [...]
Crimtan Appoints New Operations Director & Sales Director
Leading programmatic and data expert Crimtan has announced the appointment of Daniel Edwards as group operations director and Mike Buttigieg as UK sales director. Daniel Edwards, group operations director, Crimtan Edwards joins Crimtan with over 10 years of experience specialising in programmatic [...]
Heineken Develops its First Globally-Tested Attention Measurement Campaign in Partnership with Teads and Dentsu
Teads, the global media platform, in partnership with Heineken and dentsu, today (7th December) announced findings from Heineken’s first-ever globally-tested attention measurement campaign surrounding its official sponsorship at the renowned Rock in Rio 2022 music festival. Implemented in Brazil, the campaign’s APM (Average [...]
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