PressBox Articles

• Pubstack Expands its Product Offering & Launches an Ad Management Platform for Web Publishers

  2 years ago News

  

  Pubstack’s goal has always been to provide digital media companies with a data-driven approach to building, maintaining, optimising, and monitoring ad stacks. In order to continue to empower them in such a fast-paced and changing environment, Pubstack has designed the [...]

• Citibank Partners Yahoo to Enhance Public Literacy on Personal Finance

  2 years ago News

  

  Yahoo and Citibank have teamed up to launch Life and Money, a dedicated personal finance hub geared towards diverse audiences, providing fresh perspectives on money, and equipping them for their financial journey across different life stages. Hosted on Yahoo Finance [...]

• Lotame Strengthens its Executive Team Globally

  2 years ago News

  

  Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, announced that it has strengthened its executive team across the globe, elevating two team members to key roles. Nishanth Raju has been elevated [...]

• Blue Billywig Unveils New Brand Identity Focusing on its All-in-One Offering & Expert Service

  2 years ago News

  

  Online video platform Blue Billywig announced today (September 12th, 2022)  the launch of their striking new corporate identity and rebranding, including a completely redesigned website reflective of the brand’s new positioning. The new strategy shifts focus to providing clients with [...]

• Senior Data Industry Leaders Join Evorra to Help Drive Simple Responsible & Addressable Data Marketing at Scale

  2 years ago News

  

  Today, (September 12th, 2022)  Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of two senior team members. Andrew Dumas and Brooke Inman, both ex-ShareThis, will [...]

• TVision & Lumen Research Partner to Bring Cross-Platform Attention Metrics to Brands in the UK & US

  2 years ago News

  

  TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers.  TVision is developing a UK-based, opt-in panel [...]

• Global Head of International Sales from Spotify & Global SVP of Demand from Adswizz to Join AdTonos

  2 years ago News

  

  AdTonos, which recently noted 10x annual growth and provides interactive audio advertising for over 1000 publishers internationally, has appointed Pierre Naggar, and Alex Faust, as the newest members of their board advisors and senior leadership. With over 40 years of [...]

• Les Curated Deals au Cœur de la Collaboration Entre Weborama & Equativ

  2 years ago News

  

  Weborama et Equativ (ex-Smart) renforcent leur partenariat au service des éditeurs, des annonceurs et des agences. Le spécialiste de l’analyse sémantique a en effet choisi la solution de curation de l’adtech indépendante pour exploiter et activer ses segments contextuels sémantiques, [...]

• Curated Deals at the Heart of the Collaboration Between Weborama & Equativ

  2 years ago News

  

  Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers, and agencies. The semantic analysis specialist has chosen the independent ad tech’s curation solution to exploit and activate its semantic, cookieless and consentless contextual segments directly on [...]

• ID5 Names Caitlin Borgman Chief Commercial Officer

  2 years ago News

  

  ID5, the world’s leading identity solution provider, has announced that  Caitlin Borgman has joined as its chief commercial officer. As a member of the executive leadership team, Borgman will oversee sales, business development, and customer success operations across the ID5 [...]