PressBox Articles
VlogBox Partners with Pzaz TV to Improve CTV Media Experience
VlogBox, a full-cycle CTV agency, channel development, video distribution, and monetisation platform for content creators, has announced its partnership with Pzaz TV, an up-and-coming media CTV-based platform. VlogBox will provide CTV content for Pzaz TV designed to appeal to the platform’s [...]
Azerion Acquires Hybrid Theory Opening New Footprint in the US & Broader APAC Market
Today, (November 18th, 2022) Azerion has announced the acquisition of Hybrid Theory, a data-led programmatic agency and trading desk specialising in mid and lower-funnel campaigns. Their technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and [...]
New IAS Report Finds Quality Path Optimisation Drives Improved ROI & Supply Chain Visibility
Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how [...]
Developed with DanAds Rogers Sports & Media Launches Self-Serve Advertising Platform
Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily [...]
Adludio Enhances its AI-Powered Platform to Help Clients Win the Battle for Brand Attention
Adludio, the global AI-powered platform that delivers interactive mobile advertising, today (November 16th, 2022) announces major enhancements to its technological capabilities which goes far beyond what is standard in the industry. With an emphasis on Deep Learning running through the platform, [...]
Taboola & Reach plc Partner for Mid-Article Video in the UK & US in Latest Expansion of Six-Year Partnership
Taboola, a global leader in powering recommendations for the open web, has today (November 16th, 2022) announced an expanded partnership with Reach plc, the largest commercial national and regional news publisher, to boost engagement, future growth, and innovation. Taboola will be [...]
Over 60 Brands Tap Picnic’s User-First Ad Marketplace for 50% Lower Carbon Emission Buys
Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to [...]
Pubstack Announce Masterclass: From a Vanilla MPU to a Major-League Ad Slot
Monetising a website has become a very tedious process. When creating an ad placement, Publishers now have to wonder where to place the ad, which sizes to allow, which mediaType to configure, which SSPs to request, and of course, consider the [...]
StackAdapt Further Expands Offering with Foot Traffic & Targeting Solutions Through Adsquare
StackAdapt, the leading self-serve programmatic advertising platform, is expanding its partnership with Adsquare to include more global solutions, including a footfall measurement solution and global audience targeting segments. The expanded partnership furthers StackAdapt’s ability to provide transparent performance data and scalable [...]
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