PressBox Articles

• Tremor International Produces In-Depth Forecast of 2022 FIFA World Cup Viewership Trends 

  2 years ago News

  

  Tremor International Ltd., a global leader in data-driven video and Connected TV (“CTV”) advertising technology, offering an end-to-end platform that enables advertisers to optimise their campaigns and media companies to maximise inventory yield,  announced the release of its 2022 World [...]

• CM Group’s Selligent Awards Honour Global Brands for Innovation in Marketing

  2 years ago News

  

  CM Group announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of [...]

• Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City

  2 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, today (November 10th, 2022) announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in [...]

• Clinch Launches Enhanced Sports API to Connect Advertisers & Fans

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (November 9th, 2022) announced the next evolution of its Sports API, offering advertisers even more personalised options for connecting with [...]

• Yieldmo & IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes

  2 years ago News

  

  Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today (November 8th, 2022) announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer [...]

• GumGum to Integrate Advanced Attention Measurement Across All Contextual Campaigns

  2 years ago News

  

  The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.  By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]

• ShowHeroes Partners with Cedara for Carbon Intelligence Software to Extend Media Sustainability Strategy

  2 years ago News

  

  Cedara, the first end-to-end carbon intelligence platform empowering businesses and their employees to seamlessly take climate action, is announcing its collaboration with ShowHeroes, a global independent leader in digital video content, tech, and advertising solutions. By leveraging Cedara’s Enterprise product, [...]

• Amplified Intelligence Expands to US & Appoints Alex Khan as EVP, Global Partnerships

  2 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening of an office in New York.  The company already works with all major agency holding companies via API feeds into planning [...]

• DanAds Partnership Enables McClatchy to Launch New Self-Service Platform

  2 years ago News

  

  Today (7th November 2022) saw the announcement of a partnership between DanAds, the industry leading provider of fully automated self-serve infrastructure technology, and McClatchy, one of the largest media companies in the United States with over 80 million unique visitors. [...]

• Kevel Relay Expands into Growing DOOH Ecosystem

  2 years ago News

  

  Kevel Relay, the suite of programmatic APIs that allow publishers to unify, mediate, and control their auctions, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and is expected to reach [...]