PressBox Articles

• AdPushup Named in “Top Payors 2022” by OAREX

  2 years ago News

  

  AdPushup, a leading ad revenue optimisation platform by Zelto Inc is recognised as the ‘Top Payor’ in the OAREX’s bi annual "Top Payors 2022" list. The list features programmatic demand partners who have been dependable and have a consistent track [...]

• Integral Ad Science Appoints Khurrum Malik as Chief Marketing Officer

  2 years ago News

  

  Integral Ad Science announces the appointment of Khurrum Malik as chief marketing officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy.  Malik is a technology marketing leader with a broad range of [...]

• Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio

  2 years ago News

  

  AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), [...]

• ShowHeroes Group Announces its Better Media Framework, Enforcing Sustainability Standards Across its Value Chain from 2023

  2 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, announces its new Better Media Framework for its core brand, ShowHeroes. In an industry-first move, ShowHeroes is holding the digital ecosystem accountable by committing to only working [...]

• EX.CO Partners with ID5 to Increase Privacy-Compliant Addressability for Advertisers

  2 years ago News

  

  EX.CO, The Experience Company, the world’s leading self-serve video technology platform empowering publishers to own their video content and monetisation strategies, today (November 29th, 2022) announced a new partnership with ID5, the market-leading identity provider for digital advertising, to provide [...]

• Channel Factory signals EMEA investment with two key agency and brand hires

  2 years ago News

  

  Channel Factory, the global brand suitability platform for YouTube, today announced two key hires within its EMEA leadership team to support its commercial strategy and increased investment in the region.  Igor Treutiger has been announced as partnerships and trading director, EMEA. [...]

• Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals

  2 years ago News

  

  Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test [...]

• Yahoo and Taboola Enter 30-Year Commercial Agreement, Developing a Leading Offering for Advertisers, Publishers and Merchants on the Open Web

  2 years ago News

  

  Yahoo and Taboola, a global leader in powering recommendations for the open web, today (November 29th, 2022) announced that they have entered into a 30-year, exclusive commercial agreement. Taboola will exclusively power native advertising across all of Yahoo’s digital properties [...]

• BlueTriton and Teads Launch Industry-Leading Sustainability Initiative Focused on Carbon Emission Reduction

  2 years ago News

  

  BlueTriton Brands and Teads, the global media platform, announce a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices. This sustainability initiative will optimise the footprint of Teads’ delivery of BlueTriton's ads and addresses the main drivers [...]

• Odeeo Expands Offering to Bring Programmatic Audio Advertising to Millions of Mobile Gamers

  2 years ago News

  

  Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive [...]