PressBox Articles
Evorra Secures an Additional $1M to Enable Responsible Data Marketing at Scale
Evorra, an SaaS marketplace for brands and agencies to simply build and scale audiences, has successfully raised an additional USD$1M (£857.8m)pre-seed investment by York.IE to further pursue its vision to enable responsible data marketing at scale. “We are fortunate to have [...]
Pixalate Study Finds Ad Fraudsters May Be Spoofing iCloud Private Relay Traffic
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their [...]
Digiseg Appoints Programmatic Veteran Andrew Furst Chief Commercial Officer
Digiseg, the global leader in privacy-first household demographic data, has appointed Andrew Furst as chief commercial officer based in Copenhagen, Denmark. With an extensive background in both the agency and publisher business, including hands-on programmatic skills, Andrew joins from GumGum where [...]
IAS Report - Media Experts are Concerned About Changing Policies Impacting Their Digital Media Buys
Integral Ad Science, a global leader in digital media quality, today (August 23rd, 2022) released its 2022 Future of Privacy-First Advertising Report. In partnership with YouGov and a market research firm, IAS surveyed 1,131 consumers and 346 digital media experts [...]
Adnami Secures Series A Funding from QNTM Group
Following its rapid growth across the Nordics and throughout Europe, leading ad tech company Adnami today ( August 23rd, 2022) announces that it has secured series A growth funding from QNTM Group. Adnami is on a mission to improve the effectiveness [...]
the7stars Launches Bridge - a New Initiative to Help Clients Unlock the Potential of Addressable Data
the7stars, the UK's largest independent media agency, has launched Bridge, their proprietary data connection proposition. Bridge will give the7stars’ clients access to a privacy-first, fully addressable marketplace that brings together the biggest and best media, data, and technology partners in [...]
MGID Partners with PubMatic to Enable Brands to Reach Exclusive New Audiences via a Single Platform
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across [...]
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