PressBox Articles

• Seedtag Increases US Footprint as it Selects Adelaide as Attention Measurement Partner

  2 years ago News

  

  Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality.  Adelaide leverages a machine learning model [...]

• Hivestack expande sus negocios en Brasil sumando un nuevo socio del lado de la oferta (SSP) RZK Digital

  2 years ago News

  

  Hivestack, la compañía de tecnología de publicidad digital exterior (DOOH) líder a nivel mundial, (Noviembre 02, 2022) anunció hoy una asociación con RZK Digital, un operador de red de medios DOOH impulsado por datos que ofrece paneles LED de gran [...]

• IAS Research Reveals Ads Placed Alongside Pro-Sustainability Contexts Increase Brand Uplift

  2 years ago News

  

  Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Jessica Miles, country manager ANZ at IAS, said, “Our [...]

• Hivestack & Tulip Media Partner for Programmatic Digital Out-of-Home (DOOH) in China

  2 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today (November 2nd, 2022) partnered with Tulip Media, a leading pioneer and trendsetter for outdoor LED media screens in China.  Through this partnership, local and global brands, agencies, and [...]

• Lay’s Achieves a 92.5% VCR with 6-Second Snackable In-Game Video Ads from Anzu & Eskimi

  2 years ago News

  

  One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips [...]

• Zefr Launches Brand Safety & Suitability Reporting (BSRP) on YouTube Providing Advertisers with Third-Party Measurement

  2 years ago News

  

  Zefr announced the general availability of its brand safety and suitability reporting product on YouTube for North America, for campaign measurement with full mapping to the Global Alliance of Responsible Media (GARM) framework. As part of YouTube’s BSRP programme, clients [...]

• Wolves Interactive & AdInMo Collaborate to Enhance the In-Game Racing Experience

  2 years ago News

  

  AdInMo, the in-game advertising platform, today (October 31st, 2022) announced a multi-title deal with Wolves Interactive to monetise their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network.  InGamePlay brand ads are seamlessly [...]

• MGID Launches Seller Defined Audiences (SDA) Solution

  2 years ago News

  

  MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race [...]

• Good-Loop Launches CTV Ad Format That Rewards Viewers’ Attention With Donations to Charity

  2 years ago News

  

  Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers’ attention and time with a free donation to charity.  Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop’s purpose-powered ad [...]

• RTB House Partners with Integral Ad Science to Enhance Measurement & Brand Safety Capabilities

  2 years ago News

  

  RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement [...]