PressBox Articles

• IBM Reaches & Retargets Segment of 1.4 Million B2B Safari Users With ID5 & MediaMath

  2 years ago News

  

  ID5, the market-leading identity provider, in partnership with technology pioneer MediaMath, today (August 9th, 2022) announced that they enabled IBM to reach and retarget 1.4 million B2B users in Safari and benefit from more competitive CPMs while honouring the users’ [...]

• Consumers Expect Brands to Promote Diversity, Sustainability, and Gender Equality During World Cup 2022 - Teads

  2 years ago News

  

  Teads, the global media platform, has revealed new research indicating brands need to show diversity, promote gender equality, and sustainability in their ads during the men’s World Cup 2022 if they are to win the hearts and minds of consumers. The [...]

• Hivestack Partners with PHD Media for Programmatic Digital Out-Of-Home (DOOH) in South Africa

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company, has today (August 9th, 2022) announced a partnership with PHD Media, a world-renowned media and marketing communications agency. This partnership enables PHD to capitalise on the unparalleled benefits [...]

• Reach Adopts LiveRamp’s Authenticated Traffic Solution to Power People-Based Advertising

  2 years ago News

  

  Today (August 8th, 2022), LiveRamp, the leading data enablement platform, announces a strategic partnership with Reach, the UK’s largest commercial, national, and regional news publisher to use its Authenticated Traffic Solution (ATS).  ATS enables the world’s top marketers to buy authenticated [...]

• JCDecaux UK Appoints Laurence Saleh to Lead PrDOOH Solutions

  2 years ago News

  

  JCDecaux UK, has recruited Laurence Saleh to the role of programmatic sales lead to support the company’s growing programmatic business in the UK. “I am delighted to welcome Laurence to the JCDecaux UK team at what is an important time in [...]

• Fifty Appoints New CFO Sarah Rose

  2 years ago News

  

  Fifty has recently announced the appointment of Sarah Rose to the position of CFO, marking another important step for the business as it continues to scale and further expand its global presence. Taking effect in July, Rose will play an [...]

• Equifax Appoints Croud as UK Agency Partner to Steer Renewed Digital Transformation Initiative

  2 years ago News

  

  Equifax, the global consumer credit reporting agency, has appointed Croud, the award-winning global digital marketing agency, as its UK digital marketing agency, to help propel Equifax’s new digital transformation efforts. This will include the promotion of Equifax’s credit report & [...]

• multilocal Continues Hiring Spree as its Steep Growth Trajectory Continues

  2 years ago News

  

  multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide. Dharmesh Patel joins as director, ad operations. He brings 15 years’ digital marketing [...]

• Blis Announces New Partnership with Experian Across Seven Markets

  2 years ago News

  

  Blis, the audience-first platform that doesn't rely on personal data, today (August 2nd, 2022) announced a new partnership with Experian to integrate socio-demographic data into Blis Audience Explorer across the UK, US, Italy, Spain, Netherlands, Australia, and New Zealand. Experian [...]

• New Research Released by Azerion Finds Consumers Want Brands to be Light Hearted This Christmas

  2 years ago News

  

  New research released from Azerion, the digital entertainment and media platform, reveals consumers are looking for brands to be more light-hearted with their Christmas message this year.  Against a backdrop of a looming recession and after years of sentimental Christmas ads [...]