PressBox Articles

• MGID Launches Seller Defined Audiences (SDA) Solution

  2 years ago News

  

  MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race [...]

• Good-Loop Launches CTV Ad Format That Rewards Viewers’ Attention With Donations to Charity

  2 years ago News

  

  Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers’ attention and time with a free donation to charity.  Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop’s purpose-powered ad [...]

• RTB House Partners with Integral Ad Science to Enhance Measurement & Brand Safety Capabilities

  2 years ago News

  

  RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement [...]

• Making Science Recognised by Google Cloud as Fastest-Growing Partner in Sales in 2022

  2 years ago News

  

  Making Science, a digital acceleration company, has received the Cloud 2022 Award in the Sales Growth in 2022 category, from Google Cloud. With this recognition, which is part of Google Cloud Iberia's 'Hackathon Awards 2022', the technology giant seeks to [...]

• Yahoo Makes Key Appointments to Bolster High-Growth Ad Tech Business in APAC

  2 years ago News

  

  Yahoo today (October 26th, 2022) announced key appointments to its team in APAC, to support the accelerated growth of its ad tech business in the region. Matt Farrington joins Yahoo as APAC head of partnerships & investment. Sandra Lin comes [...]

• Blis Partners with VIOOH to Bring Premium Digital Out-of-Home Inventory to its Platform

  2 years ago News

  

  Blis, the audience-first platform that doesn't rely on personal data, today (October 25th, 2022) announced a new partnership with VIOOH, a leading premium global digital out-of-home supply side platform, to bring JCDecaux’s premium digital out-of-home inventory to the Blis platform.  The [...]

• Adelaide Welcomes Former Foursquare Executive John Wadsworth-Drake as VP Sales West & Central

  2 years ago News

  

  Adelaide, the leader in attention measurement, expands its presence in the US with the appointment of John Wadsworth-Drake to vice president of sales, West and Central. With more than a decade of experience at tech startups, Wadsworth-Drake brings his commitment [...]

• the7stars - Capital One UK Delivers Daily Cheer to DOOH Screens with ‘One Good Thing’

  2 years ago News

  

  This month, Capital One UK has launched its new and innovative digital OOH campaign, and 60” TVC. This follows the initial launch of its new ‘One’ visual hero in August and the ‘One Good Thing’ concept devised by Fold7, with [...]

• Equativ’s Latest Identity Indicator Reveals Identity Progress Despite Uncertainty

  2 years ago News

  

  Equativ, the leading independent ad monetisation platform, today (October 20th, 2022) released its September 2022 Identity Indicator, providing a barometer of how digital advertising is responding to ongoing evolution in user data protection and identity innovation. The latest findings show paths [...]

• ID5 Launches Product Advisory Group to Support its Growth Strategy

  2 years ago News

  

  ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organisation of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification [...]