PressBox Articles

• Quantcast Launches Brand Advertising Solutions to Maximise the Impact of Every Marketing Dollar

  3 years ago News

  

  Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display [...]

• Picnic Goes All-In on Green Media, Teaming with Scope3 to Make 100% of Campaigns Net Zero

  3 years ago News

  

  Picnic, the social display marketplace, today (June 17th, 2022) announced that it will now measure and automatically compensate the cost of supply chain emissions for all media campaigns across its advertising customer base.   The announcement, made in partnership with [...]

• IAS & Spotify Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

  3 years ago News

  

  Integral Ad Science and Spotify have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver [...]

• Teads Launches Ambitious Attention Programme at Cannes Lions

  3 years ago News

  

  Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Programme. The programme will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager.  Through Teads’ global scale within quality publishers [...]

• Hivestack Named Official Member of Prebid.org

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital-out-of-home (DOOH) ad tech company announced its official membership with Prebid.org, the organisation that oversees open source prebid programmatic advertising solutions. The announcement represents Hivestack’s commitment to driving excellence, innovation, and standardisation across the programmatic [...]

• PubMatic Achieves 100% Renewable Energy Across Global Data Centres

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that all of its global data centres are now powered by 100% renewable energy. The company achieved this significant milestone as it embarks on a comprehensive, [...]

• Azerion Expands Relationship with Oracle Advertising to Offer Enhanced Protection

  3 years ago News

  

  Azerion, the digital entertainment and media platform, today announced an expanded collaboration with Oracle with the addition of Oracle Advertising Bot Filtration. Oracle Advertising Bot Filtration helps marketers and media professionals reduce losses related to invalid traffic by supplying customers [...]

• Adnami Welcomes Svenja Damzog as Publisher Director DACH

  3 years ago News

  

  Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies itself for further growth and expansion across Europe.  Svenja will lead and continue the company’s continued expansion in the DACH region; managing and growing existing publisher [...]

• Warner Bros. Discovery & LiveRamp Partner to Launch New Privacy-First Solution

  3 years ago News

  

  Warner Bros. Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms.   Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand [...]

• LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

  3 years ago News

  

  LoopMe, a leading brand-focused mobile advertising platform, has announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity 2022, LoopMe will highlight how mobile can bridge the gap between [...]