PressBox Articles

• Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire

  3 years ago News

  Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that a fundamental power shift is underway, away from big tech towards independent publishers and their ad tech partners. Coupling original quantitative [...]

• Upcoming VlogBox Get-Together Webinar To Examine Data Analytics & User Engagement

  3 years ago News

  

  The VlogBox Get-Together webinar will be held on 31st May 2022, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep dive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together [...]

• Hawk Becomes First Platform on the Market to Integrate Skyrise Data into CTV Offering

  3 years ago News

  

  Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the Connected TV (CTV) element of its cross-channel offering. Hawk is the only fully multi-channel demand-side platform (DSP) to work in [...]

• Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards & Research Awards!

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 winners for our prestigious MIXX awards Europe and IAB Europe research awards. The annual award competitions showcase the very best of [...]

• Merkle Appoints Mark Atkinson as UK Chief Sales Officer

  3 years ago News

  Merkle a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson as UK chief sales officer. Atkinson’s appointment follows a period of further growth at Merkle in the UK and double digital new business [...]

• END. Clothing Selects Tug to Deliver SEO Strategy in the UK & US

  3 years ago News

  

  Fashion retailer, END. Clothing, has appointed global digital performance marketing agency Tug to drive its SEO strategy and boost growth across the UK and US. Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to increase the [...]

• IAB Europe AdEx 2021 Study Reveals Double-Digit Digital Advertising Growth Across All Markets

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that [...]

• IAS Signal is Enhanced to Include Total Visibility Dashboard

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (25th May 2022) announced enhancements to IAS Signal that will incorporate the Total Visibility (trademarked) solution via a new and improved dashboard. With this enhancement, clients can now access critical [...]

• Anzu Partners With Microsoft to Use the Power of Microsoft Azure to Enhance its Commitment to Clients

  3 years ago News

  

  Anzu.io, one of the most advanced in-game advertising platforms, today (25th May, 2022)   announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game [...]

• Teads’ Strategic Partnership with Singapore Media Exchange (SMX) in Singapore

  3 years ago News

  

  Teads, the global media platform, announces a strategic partnership with one of Singapore’s biggest media partners Singapore Media Exchange (SMX), Singapore’s most exciting advertising exchange powered by two of its born-and-bred trusted media giants, Mediacorp and Singapore Press Holdings. As [...]