PressBox Articles

• Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth

  4 months ago News

  

  As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly expanding team. Alysha is US-based, and joins the Brand Metrics [...]

• URL Genius x impact.com: Commerce Creator Survey

  4 months ago News

  

  Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for brand marketers to align with commerce creators [...]

• ​​VideoHeroes Unveils Green Media Products (GMPs) for Brands & Agencies Powered by Scope3

  4 months ago News

  

  Today (September 26th, 2024), VideoHeroes, a leader in programmatic advertising, is thrilled to introduce our Green Media Products (GMPs) for brands and agencies, powered by Scope3. This groundbreaking suite brings together sustainability and advanced technology, showcasing our commitment to making [...]

• LIBER8 & Mantis Partner to Launch the UK’s First Curated Digital Marketplace for Women’s Sport

  4 months ago News

  

  Mantis, the leading provider of brand safety and contextual advertising solutions, has announced a strategic partnership with LIBER8, a specialist digital women’s sports content and media company, to help power LIBER8 Curate, the UK’s first digital women’s sports content marketplace. [...]

• Clinch Launches GenAI-Powered ‘Copilot’

  4 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [...]

• Trump Border Ad Generates Most Intense Emotional Reaction of US Election so Far

  4 months ago News

  

  An ad from Donald Trump’s campaign team criticising Presidential rival Kamala Harris for her immigration policies and her approach to the southern border is the most emotionally engaging ad of the 2024 US Presidential Election so far, according to new [...]

• PubMatic Becomes the First Supply-Side Platform to Integrate with Digiseg

  4 months ago News

  

  Digiseg, a leading audience data company, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 23rd, 2024) announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) [...]

• Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers

  4 months ago News

  

  Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already [...]

• Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation

  4 months ago News

  

  goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance [...]

• Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers in 140+ Markets

  4 months ago News

  

  Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today (September 18th, 2024) released the expanded Global Seller Trust Indexes for Q2 2024 to rank open programmatic ad sellers across desktop and mobile web, mobile apps, and connected [...]