PressBox Articles

• impact.com & iPX Bringing Together All Players in the Partnership Economy

  3 years ago News

  

  impact.com, the world’s leading partnership management platform, announced today (May 17th 2022) it will bring together all players in the partnership economy at its Partnerships Experience (iPX) event—on June 14th at Pier Sixty Chelsea Piers in New York, NY—to network, [...]

• Cavai Tests Innovative New Approach for the Home Office’s ‘ParentWise’ Pilot Campaign

  3 years ago News

  

  Cavai, the leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for the Home Office, generating broad engagement from parents and carers keen to support the vulnerable young people in their care. The use [...]

• Pubmatic Expands CTV Business in Europe

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (17th May 2022) announced new connected TV/over-the-top (CTV/OTT) partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected [...]

• Tappx Acquires Mobile Gaming Brand From The Bench

  3 years ago News

  

  Tappx, a leading ad tech company offering multi-platform digital advertising solutions, today (17th May 2022) announced its acquisition of the video game developer brand From The Bench. The acquisition is part of Tappx's diversification strategy and its clear commitment to [...]

• Entravision 365 Digital Brings In-Game Advertising to More African Advertisers in Partnership with Anzu

  3 years ago News

  

  Entravision 365 Digital, a leading African advertising solutions, media, and technology company, today (16th May 2022) announced that it has become the exclusive partner in Africa for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision 365 Digital [...]

• Gewista Presents its First Programmatic Out-of-Home Campaign in Partnership with VIOOH

  3 years ago News

  

  With its first programmatic out-of-home campaign, the out-of-home market leader, Gewista, is hitting another important milestone together with the leading global digital out-of-home marketplace, VIOOH, and MediaCom, as part of its digitisation journey. The first mover Coca-Cola relies on the [...]

• IAB Europe Withdraws Request for Suspension of Execution of the APD Decision on IAB Europe and the Transparency & Consent Framework (TCF)

  3 years ago News

  

  IAB Europe today (13th May) announced that it is withdrawing its request for suspension of the execution of the decision issued by the Litigation Chamber of the Belgian Data Protection Authority (“APD”) on IAB Europe and the Transparency & Consent [...]

• ShowHeroes Group: CTV Emerges as Europe’s Leading Video Platform for Ad Attention

  3 years ago News

  A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group, a leading global provider [...]

• Scibids Helps Charlotte Tilbury Beauty Reduce Cost Per Acquisition (CPA)

  3 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announced that it has implemented its AI as a service solution for Charlotte Tilbury, leveraging Google display & video 360’s custom bidding feature, which has reduced customer acquisition [...]

• Making Science & Silverbullet Group Announce Joint Venture

  3 years ago News

  

  Silverbullet Group and Making Science have announced a partnership which will see the two companies combining their respective products, services, and talent to deliver solutions for the privacy-first, post-cookie era. This collaboration encompasses data and digital transformation solutions centred around [...]