PressBox Articles

• ShowHeroes Group Announces 3 Senior Appointments Amid Rapid Global Expansion

  3 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, have announced a series of key appointments as it continues to expand its pioneering business globally and across the EMEA region.  The company, which specialises in semantic technologies [...]

• MetService Improve Viewable Inventory for Advertisers With IAS’s Publisher Verification Solution

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, have announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService [...]

• Equativ (Formerly Smart) Provides Advertisers Turn-key Solutions to Reach Back-to-school Audiences

  3 years ago News

  

    To support advertisers' needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy [...]

• Equativ(Anciennement Smart) Enrichit ses Packs D’inventaires Publicitaires Multi-éditeurs pour la Rentrée Scolaire

  3 years ago News

  

  Afin de répondre aux besoins des annonceurs en cette période de forte activité, Equativ propose des Auction Packages multi-éditeurs clés en main, sur le thème de la rentrée scolaire : éducation, bourses d'études, famille et parentalité par exemple. L'objectif est [...]

• IAS Announces Campaign Sync Solution with Xandr’s Invest DSP

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (July 5th, 2022) announced the launch of its Quality Sync Pre-bid Segment. Currently accessible in Xandr’s Invest DSP globally and other DSPs soon, the solution allows advertisers to seamlessly [...]

• Channel Factory Appoints Industry Veteran David Hinton as Chief Operating Officer

  3 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube is bolstering its global leadership team by appointing David Hinton as chief operating officer. Hinton, a 20+ year industry veteran will be reporting to Tony Chen, CEO and [...]

• Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

  3 years ago News

  

  Leading in-game advertising specialist Adverty AB , today (July 5th, 2022) announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [...]

• Passendo Partners with Leading Media Company audienzz

  3 years ago News

  

  Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [...]

• Mobile Economic Forum Appoints Cheetah Digital’s Andy Gladwin as Ambassador

  3 years ago News

  

  Prestigious global trade body selects Cheetah Digital’s mobile thought leader Andy Gladwin as premier MEF Ambassador London United Kingdom: Andy Gladwin, head of global mobile GTM at Cheetah Digital, steps into Mobile Ecosystem Forum’s (MEF) newly created MEF Ambassador role to support and structure [...]

• Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution

  3 years ago News

  

  Clinch, a leader in dynamic ad serving personalisation and creator of Flight Control, the Omnichannel Campaign Management Platform, today (July 30th, 2022) announced a partnership with Integral Ad Science, a global leader in digital media quality, to leverage its industry-leading [...]