PressBox Articles

• Contextual Relevance is Critical to Indian Consumers According to IAS The Power of Context Research

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (26th April 2022) released a new research study, The Power of Context in India, surveying over 500 Indian consumers. This report from IAS explores how context influences consumers’ perception [...]

• Permutive Announces Husna Grimes as VP of Global Privacy

  3 years ago News

  

  Permutive, an audience platform purpose-built for publishers and advertisers, which enables media to be traded in a privacy-safe way, has hired Husna Grimes as VP of global privacy. Husna will head up the company’s global efforts to lead the publishing [...]

• MGID Launches Creative Safety Rankings in US to Improve Ad Quality

  3 years ago News

  

  MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful, ethical advertising, by ensuring quality ad content that is brand safe and enhances the user experience. Safety Rankings is designed to [...]

• Webinar Announcement How to build the Optimal Monetisation Machine?

  3 years ago News

  

  Over the last few years, the number of demand partners has significantly increased, as has the number of SSPs used by each publisher, and it is now common for Publishers to work with over 20 different SSPs.  What this has meant [...]

• Anuncio de Seminario Web How to Build the Optimal Monetisation Machine?

  3 years ago News

  

  En los últimos años, el número de socios de demanda ha aumentado significativamente, al igual que el número de SSP utilizados por cada editor, y ahora es común que los editores trabajen con más de 20 SSP diferentes.  Esto ha significado [...]

• Cheetah Takes the Lead on Security Privacy Full-Service Support & Product Vision

  3 years ago News

  

  Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, has been named a Strong Performer by The Forrester Wave™: Email Marketing Service Providers report for Q1 2022 Published by independent research firm Forrester, Cheetah Digital’s email marketing solution [...]

• Ogury Nomme Simon Porter au Poste de Global Head of Trading & Agency Partnerships

  3 years ago News

  25th Avril 2022 - Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, annonce la nomination de Simon Porter en tant que global head of trading and agency partnerships. A ce poste, il [...]

• Ogury Appoints Seasoned Industry Professional Simon Porter as Global Head of Trading & Agency Partnerships

  3 years ago News

  Ogury, the global technology leader in mobile advertising anchored in privacy protection, today (25th April 2022) announced the appointment of Simon Porter as global head of trading and agency partnerships. In his remit, Porter will develop and reinforce solid partnerships [...]

• Ogury Nomina Simon Porter Professionista di Lungo Corso nel Settore Come Global Head of Trading & Agency Partnerships

  3 years ago News

  25 Aprile 2022 - Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, ha annunciato oggi la nomina di Simon Porter come global head of trading and agency partnerships. Nel corso del suo mandato Porter [...]

• Ads For Good Platform Good-Loop Plants One Million Trees Through New Climate-Friendly Ad Format

  3 years ago News

  

  Ads for good platform Good-Loop today announced it has planted over one million trees in just five months through its This Ad Plants Trees ad format The new green media unit, which rewards viewers’ attention to ads by funding tree planting [...]