PressBox Articles

• Smart to Attend NAB Show 2022 to Discuss the Future of Advanced TV

  3 years ago News

  

  Smart, the leading independent ad tech platform, will attend the NAB Show on April 23 - 27, 2022, the world’s leading marketplace for innovation and transformative technologies in media and entertainment. Following the success of its award-winning Euro Cup live [...]

• Smartclip Monetises 47 Samurai’s Connected TV Portfolio Across Europe

  3 years ago News

  

  smartclip, the ad tech unit of RTL Group, partners with 47 Samurai, a global monetisation agency for programmatic OTT content to market the 47 Samurai portfolio throughout Austria, Denmark, Finland, France, Germany, Italy, Norway, Sweden, and Switzerland 47 Samurai monetises long-form [...]

• Illuma Makes Key Appointment as it Supports Retailers & Other Data Owners with Identity Shift

  3 years ago News

  

  Illuma Technology, the contextual AI specialist, has appointed a global partnerships director to meet the growing demand for its first-party data solutions Retail media expert Nigel Ponder spearheads Illuma’s growth in audience modelling; supporting first-party data owners as they move away [...]

• Castorama Strengthens Partnership with Cheetah Digital to Future-Proof Customer Loyalty Program

  3 years ago News

  

  Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, has announced it has strengthened its partnership with Castorama, part of the British DIY group Kingfisher, to rapidly scale its customer loyalty strategy Like many brands, Castorama was [...]

• Clear Channel LatAm Adds Hivestack as its Digital Out of Home (DOOH) Supply Side Platform (SSP)

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company, today (20th April 2022) announced a partnership with Clear Channel Outdoor LatAm, the leading out of home (OOH) media advertising company in Latin America. Through this [...]

• Adludio Bolsters Senior Leadership Following Record Revenue Growth of 447% Across Three Years

  3 years ago News

  

  Adludio, the global advertising platform providing top-tier creative and superior insight into consumer-behaviour data, has hired Charlie Roth as regional director of sales for the US Northeast. Coming at a significant time of expansion for Adludio, Roth will spearhead the [...]

• DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation, and reporting of YouTube video viewability, for desktop [...]

• Former Yahoo Director Chris Vincelli Joins Anzu as VP Business Development

  3 years ago News

  

  Chris Vincelli joins in-game advertising company Anzu.io as the new VP business development. Vincelli will be working alongside Anzu’s newly-appointed EVP business development and in-game advertising veteran Guy Ben-dov Vincelli has been establishing premium publisher partnerships within global companies for the [...]

• Amobee Partners with SeenThis to Deliver Streaming Advertising at Scale

  3 years ago News

  

  Amobee partners with Swedish media-tech company, SeenThis, to drive maximised consumer attention through innovative adaptive streaming ad formats The fast-evolving demand for video advertising formats underlines brands’ desire to deliver an enhanced and highly-engaging consumer experience throughout the digital publishers and [...]

• Integral Ad Science Expands in South Korea & Appoints Industry Veteran Inwon Park as the Head of Korea Market

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales operations in South Korea, working with brands, agencies, publishers, and platforms in the region. Based in Seoul, Inwon reports to [...]