PressBox Articles

• Vodafone Leverages GumGum’s Contextual Intelligence Platform

  3 years ago News

  

  GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone. As part of [...]

• Total Media Solutions Announces Strategic Partnership with Content Ignite

  3 years ago News

  

  Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients.  Through this strategic collaboration, Total Media Solutions’ publisher clients will be able [...]

• Foundry Renews Recommendation Partnership with Outbrain

  3 years ago News

  

  Outbrain, a leading recommendation platform for the open web, has confirmed a multi-year renewal of its global strategic partnership with Foundry, formerly IDG Communications, the world’s leading technology publisher.  Since 2014, the partnership has seen Foundry leverage Outbrain’s Solution tools across [...]

• BidMind is Now Available in Latin America

  3 years ago News

  

  BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, allowing its partners to launch programmatic ad campaigns in South and Central American countries (across mobile, web, audio, DOOH, and CTV [...]

• Taboola Reveals Kantar Study Finds Native Video Ads Have a Stronger Impact on Brand Favourability

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (June 29th, 2022) announced the results of an independent multichannel brand impact study from Kantar, the world’s leading data, insights, and [...]

• MINT Sustains its Strong Growth with Key Hirings

  3 years ago News

  MINT, one of the leading companies in the mad tech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings. MINT has recently inaugurated its new offices in Paris [...]

• ADvendio Supports the Media Industry in Preparation for the End of Google’s Third-Party Cookies

  3 years ago News

  

  With the end of Google’s third-party cookies set to take place in 2023, companies are looking to digitally transform their offering and move to a first-party data revenue strategy, to protect themselves against major financial losses. As Google is the [...]

• Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

  3 years ago News

  

  Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself [...]

• France Next on the Map for Ad Tech Vendor Adnami Following New Partnerships with Ad4Good & TF1

  3 years ago News

  It’s been a busy start to the year for ad tech vendor, Adnami, which today (June 28th, 2022) announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network [...]

• DISQO Selected to Enhance Adelaide's Attention Metric Enabling More Efficient Advertising Outcomes

  3 years ago News

  

  Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [...]