PressBox Articles

• Thousands of Kids Learn about Autism & Social Responsibility Thanks To Anzu in Roblox

  3 years ago News

  

  Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox to celebrate World Autism Awareness Day in Turkey. The activation was part of a larger campaign to spread awareness about [...]

• ID5's ID Proven to Increase Reach Across All Browser Environments

  3 years ago News

  

  ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...]

• IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (June 28th, 2022) released its full 2021 AdEx Benchmark Report following the release of the study highlights in May. The report is the definitive guide [...]

• Adsquare Partners with DSP Displayce

  3 years ago News

  

  June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest [...]

• Teads Launches Ambitious Attention Program to Advance Omnichannel Attention Measurement

  3 years ago News

  

  Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC. The program will arm brands with optimal multi-screen reporting of attention metrics within [...]

• Adludio & Realeyes Find Interactive Engagement is the Ultimate Attention Metric

  3 years ago News

  

  Adludio, a leading AI-driven technology company that delivers premium mobile advertising, today (June 27th, 2022) releases research conducted with Realeyes, an emotion AI platform for measuring human response, into the effectiveness of interactive advertising. Analysing a range of different approaches [...]

• DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3

  3 years ago News

  

  DoubleVerify , a leading software platform for digital media measurement, data, and analytics, announced an exclusive partnership with Scope3, the pre-eminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions. The DV/Scope3 partnership will [...]

• New IAS Data Shows Contextually Relevant Ads Drive Attention

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (June 23rd, 2022) released ‘Ad Context & Attention’, a study conducted in partnership with Tobii, the global leader in eye-tracking and pioneer in attention computing, to understand how display [...]

• RTB House Announces its Membership of the GARM Initiative

  3 years ago News

  

  RTB House, a global company that provides state-of-the-art marketing solutions for leading brands and agencies, has announced its membership with GARM (The Global Alliance for Responsible Media). This project-based partnership reinforces RTB House’s commitment to online brand safety in advertising, [...]

• Hivestack Appoints Benjamin Abbatiello as Global SVP of Publisher Solutions

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (June 23rd, 2022) announced the appointment of Benjamin Abbatiello as new Global SVP, publisher solutions. Previously, Abbatiello held executive roles at various notable ad tech [...]