PressBox Articles

• Entravision & Anzu Announce Exclusive Cross-Platform In-Game Advertising Partnership for Latin America

  3 years ago News

  

   Entravision, a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, [...]

• Scibids Taps Nadia Gonzalez to Run Global Marketing & Wider Adoption of Paid Media AI for Brands & Agencies

  3 years ago News

  

  Scibids, the global leader in artificial intelligence for digital marketing, is pleased to announce the appointment of Nadia Gonzalez to the newly-created position of chief marketing officer. The creation of the role and the decision to hire ad tech marketing [...]

• America’s Fastest Growing Company ‘AdPushup Inc’ Renamed as ‘Zelto Inc’

  3 years ago News

  

  AdPushup, Inc. - a global leader in the ad tech ecosystem announced its corporate entity name change and will now be known as Zelto, Inc. - a technology company. The US headquartered company has been catering to the publisher’s monetisation requirements [...]

• Adform Expands Global Team with Two Strategic Hires in the UK

  3 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Vicky Foster as global reseller partnerships director and Matthew Morgan as global agency development director. The new hires – who will be based in the [...]

• Taboola’s Creative Shop Reaches 2nd Year Milestone, Supporting Over 500 Top Advertisers

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today announced a major adoption milestone for the Taboola Creative Shop, the first global programme to help brands and media agencies execute and optimise advertising campaigns that run on [...]

• 70% Of Gamers Are Positive Or Neutral Towards In-Game Advertising - Anzu

  3 years ago News

  

  Seven in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to new research released today by Anzu, the world’s most advanced in-game [...]

• Fyllo Agrees To Acquire Semasio to Supercharge Data Solutions for Brands Looking to Reach Innovative Audiences

  3 years ago News

  

  Fyllo, the compliance-first platform providing data-driven marketing and regulatory solutions for high-growth industries, today announced the signing of a Stock Purchase Agreement with Semasio, a pioneer in unified targeting for digital marketing. The acquisition will enhance Fyllo's Data Solutions, including its [...]

• EU Backs DanAds to Boost Marketing Reach for SMEs

  3 years ago News

  

  The European Investment Bank (EIB) has signed a loan agreement of up to SEK 82.9m(£6.7m) with DanAds from Sweden. The ad tech innovator has developed a cost-efficient, self-service advertisement booking platform for large publishers on a "white label"’ basis, seamlessly [...]

• Passendo Powers up with Raft of New Board Members

  3 years ago News

  

  Award-winning email ad server and SSP Passendo has appointed three new board members - Frédéric Lachaud, Cecilie Sofie Anker Andersen, and Christoffer Feilberg - following significant growth and investment of €2.3m (£1.9m) late last year. The news comes as Passendo helps [...]

• Didomi Accelerates Expansion in North America with Appointment of Leadership Team & Presence at IAPP Global Privacy Summit

  3 years ago News

  

  After raising USD$40m (£30.6m) in 2021, with the clear ambition to expand across the Atlantic, the European privacy tech company Didomi is happy to announce the appointment of Chris Beirne as VP, Jeff Wheeler as head of product, and Lila [...]