PressBox Articles

• Merkle Partners with RefugeeForce to Support Refugees Launching Their Careers in the Salesforce Ecosystem

  3 years ago News

  Merkle, a leading technology-enabled, data-driven, customer experience management (CXM) company and part of dentsu, has announced its partnership with RefugeeForce, helping refugees to learn digital skills, grow their network, and launch their Salesforce careers. RefugeeForce is an independent provider of Salesforce [...]

• Tatari Streamlines CTV Supply Chain with Acquisition of TheViewPoint

  3 years ago News

  

  Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server The two companies' combined technology will facilitate direct relationships [...]

• Neustar & Permutive Bieten Gemeinsame Lösung für Adressierbare Skalierbare & Datenschutzkonforme Werbung auf der Basis Von Publisher-Kohorten

  3 years ago News

  

  Die Partnerschaft ermöglicht Targeting mit hochwertigem Publisher-Inventar ohne Einsatz von Third-Party-Cookies oder Geräte-IDs Permutive und Neustar Inc., ein Unternehmen des TransUnion-Konzerns, haben heute ihre Partnerschaft bekannt gegeben. Gemeinsam soll die Lücke zwischen Verbraucheridentitätsdaten und einem Privacy-First-Web geschlossen werden, um so vertrauensvolle [...]

• Neustar & Permutive S'associent Pour Proposer L'adressabilité à Grande Échelle Dans le Respect de la Vie Privée Grâce à la Publicité Basée Sur les Cohortes

  3 years ago News

  

  Ce partenariat permet le ciblage à travers l’inventaire des éditeurs premium sans cookie tiers ni identifiant de device. Permutive annonce March 22nd, 2022 un nouveau partenariat avec Neustar Inc, une société de TransUnion, pour connecter les annonceurs et les éditeurs en [...]

• Amobee Attains IAB UK Gold Standard 2.0 Certification & TAG Brand Safety Certified Seal

  3 years ago News

  

  Amobee, a global leader in advertising technology that unifies audiences across TV, digital, and social, continues to safeguard the online advertising ecosystem through two prominent accreditations: the IAB UK’s Gold Standard 2.0 Certification and the TAG (Trustworthy Accountability Group) Brand [...]

• RTB House Listed as One of FT1000’s Fastest-Growing Companies in Europe for the Fifth Year Running

  3 years ago News

  

  The first ad tech company to be powered entirely by autonomous Deep Learning algorithms, RTB House’s technology uses neural networks to deliver self-driving personalised advertising to thrive in the cookieless future. The continued development of RTB House’s cutting-edge technology has [...]

• OMG Teads Successfully Carry Out Cookieless Campaigns in Malaysia for LG

  3 years ago News

  

  Teads announced the results of the first cookieless test campaign in partnership with OMG Malaysia for its client, LG. Amid a transition deriving from the imminent removal of third-party identifiers in Chrome, this digital implementation is also the first of [...]

• NumberEight Partners with Otonal to Deliver Contextual Intelligence to Audio Apps in Japan

  3 years ago News

  

  NumberEight’s contextual intelligence platform will empower Otonal’s audio publishers to deliver the right ads to the right audience at the right time. NumberEight signed an exclusive deal with the Japanese digital audio ad company, Otonal Inc. Otonal will begin sales of [...]

• Smartclip Announces New Diversity Equity & Inclusion Committee to Set Higher Standards in the Ad Tech Industry

  3 years ago News

  

  The DEI Committee will work closely with Smartclip management to ensure tight alignment with the organisation's overall business strategy, and to help institutionalise practices that support and accelerate diversity, equity, and inclusion goals Smartclip, the ad tech unit of RTL Group, [...]

• DoubleVerify Exposes ‘ViperBot’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over USD$8M Each Month

  3 years ago News

  

  The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider tags and redirecting them to avoid detection DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data, and [...]