PressBox Articles
Merkle Hires Ex-Accenture MD Robert Bushey as EMEA Chief Sales Officer
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, today (24th May 2022) announces the appointment of Robert Bushey as EMEA chief sales officer. Bushey’s arrival comes as clients are increasingly looking to transform to continuously meet ever changing customer [...]
InfoSum & Adform Announce Global Partnership
InfoSum, the world’s leading data collaboration platform, and Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, today announced their global partnership. An evolving data and technology landscape is creating ongoing challenges for advertisers, media owners, [...]
IAS - Australian Viewers Prefer the CTV Ad Experience Over Linear TV
Integral Ad Science, a global leader in digital media quality, today (24th May 2022) released new research on Connected TV (CTV) trends in Australia. The report explores how CTV shapes the future of digital content consumption among Australian consumers and [...]
Google Integrates with Lotame’s Panorama ID for Data-Rich Addressability
Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, has announced that Google has authorised use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting [...]
Clinch & Neustar Expand Partnership to Enhance Attribution with Real-time Engagement Data
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, today (May 24th 2022) announced an expanded partnership with Neustar, a TransUnion company, to provide advertisers with a unique and more [...]
Silverbullet Transforms Heineken Brazil’s First-Party Data Strategy to Unlock Millions of Consumer Records
Silverbullet, today (23rd May) announces the successful year-one results it has delivered for the leading pub, cider, and beer company, Heineken Brazil. Silverbullet has supported the brand in reaching millions of consumers through a bespoke data strategy designed for the [...]
Adzymic Launches Smart Templates to Power Creative Automation & Adaptation for Brands
Adzymic, a leading dynamic creative platform, has announced the launch of its Smart Templates solution. The new solution enables advertisers to automate creative production and adaptation across multiple formats and sizes quickly and easily, without compromising on quality and brand [...]
ID5 ID Proven to Increase Average Bid CPM in Cookieless Environments
Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]
IRIS.TV Announces Partnership with Publica the CTV Ad Platform
IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science, to integrate video-level contextual data into Publica’s CTV Ad Server. The new partnership will allow publishers [...]
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