PressBox Articles
Cheetah Digital Study Reveals Customer Engagement Challenges for Marketers in the UK
Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: UK edition The study found that UK consumers trust ads less and prefer ‘hyper-personalised’ brand experiences and interact with a brand [...]
Adverty Appoints Jonas Söderqvist as CEO as Brands Wake up to the Power of In-Game Advertising
Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth Jonas will consolidate the team around a refreshed vision and enable Adverty to build upon [...]
Teads Reports Fiscal Year 2021 Financial Results
Teads, the Global Media Platform, has reported revenue of USD$678m (£517m) for the Fiscal Year ended December 31st, 2021, representing a growth of 25% year-over-year Jeremy Arditi, co-CEO of Teads, commented: “Teads delivered a strong financial performance and continued to innovate [...]
Hivestack Advances Programmatic DOOH Marketplace in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today (4th April 2022), announced an expansion of its programmatic operations in Italy. As part of the announcement, Hivestack has signed several local OOH/DOOH media owners [...]
Edison Interactive Partners with DanAds to Launch Digital Out-of-Home Self Serve Platform
Edison Interactive (EI), a leading out-of-home (OOH) content management system for connected screens in golf cars, rental vehicles, hotel rooms, and beyond, has today launched its first digital out-of-home (DOOH) self-serve platform in partnership with DanAds, the world-leading provider of [...]
Yahoo Elevates John McNerney & Dan Richardson to APAC Leadership Roles
Today (1st April,2022), Yahoo announced a leadership update, promoting John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC In his previous role, McNerney was director of platforms, Australia and New Zealand (ANZ). [...]
Admix & JGroup Partner to Bring In-Play to MENA Brands
Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has joined forces with JGroup, the Dubai-based media powerhouse of subsidiaries across the Middle East, Europe, and Asia, to bring In-Play advertising to the group’s clients JGroup will now [...]
Hivestack Expands Taiwan Business with KanBan Culture Partnership
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with KanBan Culture, a privately owned programmatic digital out of home (DOOH) media owner in Taiwan. Through this new partnership, KanBan Culture’s DOOH [...]
Hivestack Expands C-Suite with Appointment of Global Chief Marketing Officer (CMO)
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced the appointment of Kira LeBlanc as global CMO. LeBlanc joined Hivestack in early 2021 when the company announced its global expansion and has since [...]
Apple's 2021 Privacy Changes Reduced Revenue for 2 in 5 Mobile Advertisers - Tenjin
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform offering custom business intelligence for mobile advertisers, today announced their revelatory research findings about the state of mobile marketing, in light [...]
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