PressBox Articles
Bouygues Telecom, Realytics, and Smart Create TVMOTIK for Targeted TV Advertising
Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]
smartclip Launches New Audience-Based Ad Solution for Privacy-Safe and ID-Free Targeting
smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]
Cavai Announces Launch of Conversational Video to Maximise Engagement and Impact
Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising. The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement. Steffen Svartberg, founder and [...]
AdColony Launches Asia’s First Gaming Masterclass For APAC Marketers
AdColony, a Digital Turbine company, has launched Game Academy, a free online skills masterclass and qualification focused on marketing solutions in gaming. Game Academy is an interactive learning platform that gives marketers valuable knowledge and professional competencies around gaming advertising. The first season [...]
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