PressBox Articles
Lisa Stevenson Joins AdTonos as Business Development Director UK
Digital audio advertising platform and one of the fastest-growing companies in the audio advertising industry, AdTonos appoints Lisa Stevenson as Business Development Director UK. AdTonos, which successfully monetise podcasts, audiobooks, gaming, music and radio streams across Europe, LATAM and the US, [...]
TripleLift Acquires 1plusX to Bring First-Party Data to Publishers & Advertisers
A combined company will help customers take control of their data and address audiences effectively in the absence of third-party cookies TripleLift, the advertising technology company reinventing ad placement at the intersection of creative, media, and data, announced the acquisition of [...]
Neustar & Permutive Partner to Provide Addressability, Scale & Privacy to Digital Advertising
The partnership unlocks targeting across high-quality publisher inventory without the use of third-party cookies and device IDs. Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between [...]
Scibids Announces Partnership with DAC in Japan
Scibids (Head office: Paris, France; President: Remi Lemonnier), the global leader in artificial intelligence for digital marketing, announced a partnership with the Digital Advertising Consortium, Inc. (DAC) which is one of the major digital advertising groups in Japan. Background to the [...]
Exklusive Studie: Ogury-Anzeigenformate Generieren Bis zu Fünfmal Mehr Aufmerksamkeit als der Marktdurchschnitt
Ogury, das global führende Technologieunternehmen für Mobile Advertising, das sich dem Datenschutz verschrieben hat, und Lumen Research, das führende Unternehmen im Bereich der Aufmerksamkeitsmessung, haben im Rahmen einer Studie miteinander kooperiert. Gemeinsam untersuchten sie den Grad an Aufmerksamkeit, der mit [...]
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