PressBox Articles
TheViewPoint Starts A Full Ad Stack Partnership with Zone·tv
TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Zone·tv, a pioneer of personalised pay-TV channels powered by AI, to provide it with refined ad management and optimisation solutions. Zone·tv is at the forefront of the transition [...]
Advertising Executive Hossein Houssaini Joins AdTonos as Advisor to the Board
AdTonos, which successfully monetises podcasts, audiobooks, gaming, music, and radio streams across Europe, LATAM, and the US, has appointed Hossein Houssaini as the latest advisor to the board, to support strategic in expanding into multiple crucial markets. Hossein is the founder [...]
Sarah Parkes Joins Talon Outdoor in Newly Created Chief Sales and Marketing Officer Role
Talon Outdoor, the leading global independent out-of-home (OOH) specialist agency, has announced that Sarah Parkes has joined in the newly created role of chief sales and marketing officer, with immediate effect. Reporting to Barry Cupples, Talon Group CEO, Sarah will lead [...]
Adform Leaves Competition Behind with New Open Internet Solution, ID Fusion
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has released ID Fusion – an advanced engine built to help marketers future-proof their campaigns in a first-party ID world. The first of its kind to activate [...]
Hivestack Expands Executive Team with New Global Chief Technology Officer
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has announced the hire of former Samsung Ads ad tech veteran, Mina Naguib, as chief technology officer. Reporting directly to the CEO, Andreas Soupliotis, Naguib will be responsible for [...]
Smart Expands Buyer Connect Platform to Help Brands Target Sports Fans
With events like the Winter Olympics and the FIFA World Cup on the 2022 calendar, the coming year is set to be a big one for global sports fans. To support brands in meeting their campaign performance objectives during periods of high customer [...]
impact.com Announces Huge Investment in Workforce with Raft of New Hires
Partnership management platform, impact.com, has announced 48 new hires in the first month of 2022, as well as plans to appoint over 500 new members of staff following acquisitions, deals, and partnerships. Within this group of new starters, there have been [...]
AOP Digital Publishing Awards 2022 Open for Entries
The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards will celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online [...]
Merkle's CSO & CMO Book on Customer Experience Optimisation Launches
In Shift: Transform Motion into Progress in Business, authors Richard Lees and Azlan Raj, from customer experience management (CXM) company Merkle, share a variety of ways to create the superlative customer experience that accelerates business growth. As organisations around the world do their [...]
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