PressBox Articles

• 66% Of UK Gamers Say They Would Welcome More Advertising Into Their Games

  3 years ago News

  

  Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022. Two-thirds of gamers in the UK say they would welcome more brands into their favourite [...]

• Ogury Appoints Industry Expert Ossie Bayram as UK Country Director

  3 years ago News

  Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of  Ossie Bayram as UK country director. In his role, Bayram aims to increase Ogury’s  position as the go-to mobile ad partner for all agencies [...]

• Unilever Media Chief David Porter Joins Amplified Intelligence As Strategic Advisor

  3 years ago News

  

  Global attention measurement platform Amplified Intelligence today announced Unilever’s outgoing VP of global media David Porter is joining the company as an advisor. A leading figure within the media industry for more than 30 years, Porter will take an active role [...]

• Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers

  3 years ago News

  

  Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in North America (US and Canada), UK, and EU. Powered by Zefr’s [...]

• Manadge creates transparency in programmatic revenue for Prisma Media Group

  3 years ago News

  

  Prisma Media, a leading digital media group in France, has been working with Manadge, the most advanced analytics platform for publishers, since 2020 to monitor and control its global programmatic revenue.  The media group called on Manadge to improve the quality [...]

• Prisma Media automatise l'identification des agences avec la technologie Manadge

  3 years ago News

  

  Prisma Media, premier groupe média digital en France, travaille avec la plateforme Manadge depuis 2020 pour piloter l’ensemble de ses revenus programmatiques, en Deals et en Open Auction.  Le groupe média a fait appel à Manadge pour améliorer la qualité des [...]

• The Financial Times opts to partner with Brand Metrics for brand lift measurement globally

  3 years ago News

  

  Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), following a highly successful collaboration for several years and a [...]

• Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop

  3 years ago News

  

  Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs).  Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game [...]

• Merkle B2B Announces Integration of gyro and Merkle | DWA

  3 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, today formally integrates leading B2B agencies gyro and Merkle | DWA, retiring the brand names, and creating a major unified force for innovation and growth in [...]

• Blue Billywig Continues Expansion with Senior Media Hire in the EU Region

  3 years ago News

  

  Following hot on the heels from recent senior hires in the Nordics and Singapore, all-in-one online video platform Blue Billywig today announces the appointment of Hugo ten Brink to drive business development across Europe. Hugo is an industry veteran, with a [...]