PressBox Articles

• Sirdata & Smart Partner to Serve Publisher & Buyer Requests

  3 years ago News

  

  Smart Ad Server (“Smart”), the leading independent ad monetisation platform built for premium publishers to serve demanding buyers and Sirdata, the expert in addressability, have joined forces to offer media buyers direct access to premium inventory powered with data to [...]

• Merkle Appoints Floris Oranje as Salesforce Practice Lead UK

  3 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Floris Oranje to the position of Salesforce practice lead for Merkle and dentsu’s CXM Service Line in the UK. In this new role, Oranje will [...]

• Anzu Names Chris Blight as VP Demand

  3 years ago News

  

  Based in the UK, Chris Blight joins in-game advertising company Anzu.io to lead the global demand team as the company continues to expand across the globe. An industry veteran and advertising expert, Blight has been part of the UK ad industry [...]

• Hivestack Launches Programmatic Digital Out-of-Home (DOOH) Marketplace in Malaysia

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the launch of full operations in Malaysia. Now for the first time, brands, agencies and omnichannel demand-side platforms (DSPs) in Malaysia can access the [...]

• Hivestack and Alfaxmedia Announce Exclusive Partnership in Hong Kong

  3 years ago News

  

  Alfaxmedia, the largest healthcare network in Hong Kong, today announced its exclusive partnership with Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company. The partnership will offer brands, agencies and omnichannel DSP’s the opportunity to [...]

• Didomi Acquires Agnostik

  3 years ago News

  

  Didomi, a French scale-up that develops globally-adopted software solutions to manage user consent and preferences, is announcing the acquisition of Agnostik, a privacy tech start-up which allows organisations to ensure high data privacy practices. By doing so, Didomi is strengthening [...]

• the7stars Wins AG Barr Media Account

  3 years ago News

  

  Leading UK soft drinks manufacturer, Barr Soft Drinks, has appointed the7stars to its consolidated UK media planning and buying account. The business was awarded following a competitive pitch led by Ebiquity and includes the iconic IRN-BRU brand, exotic drinks brand [...]

• VIDAA Selects Unruly’s SSP & Ad Server for CTV & Native Display

  3 years ago News

  

  VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform [...]

• tmwi Appointed by ZEISS Vision Care to Drive Integrated Paid Social Campaigns

  3 years ago News

  

  Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year. Audience and content alignment forms a [...]

• Adnami Strengthens Executive Team with Jørgen Gosvig Appointed as CFO

  3 years ago News

  

  Ad-tech company Adnami has appointed Jørgen Gosvig as chief financial officer (CFO) as it readies itself for further growth and expansion across Europe. Jørgen will play a key role in the ongoing development of the company’s strategy; communicating with its [...]