PressBox Articles

• Kargo Wins Big at ELETS India Brand Summit and Awards 2025

  4 days ago News

  

  Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has been recognised with two prestigious wins at the ELETS India Brand Awards 2025. Kargo won top honours in the Outstanding Innovation in Display category for their innovative ASUS [...]

• IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

  4 days ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising industry, has today (15th July, 2025) released the second edition of its Attitudes to Retail Media Report, offering a comprehensive view of how Europe’s retail media landscape is developing. [...]

• OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council

  1 week ago News

  

  IAB Australia announced today (10th July, 2025) that Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of its Executive Technology Council (ETC) and now becomes the ETC representative on the IAB Australia board. Greenway replaces [...]

• Attekmi Solutions Updates: Enhanced Efficiency & Greater Flexibility

  1 week ago News

  

  Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience. Prioritising partners’ feedback, Attekmi continuously works [...]

• Covatic Enhances Platform with New Contextual Event Feature

  1 week ago News

  

  Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, and marketers unprecedented precision and flexibility in audience segmentation.  This feature enables publishers [...]

• StackAdapt Launches AI-Powered Assistant Ivy™ for Faster Data-Driven Decisions

  1 week ago News

  

  StackAdapt, the leading technology company in advertising and marketing, today (10th July, 2025) announced the launch of Ivy™, a new in-platform AI assistant designed to help agencies and brands make faster, precise decisions across the campaign lifecycle. With AI at its [...]

• AdPlayer.Pro mejora su servidor de publicidad en vídeo con capacidades avanzadas de integración S2S

  1 week ago News

  

  AdPlayer.Pro, el proveedor global de tecnologías publicitarias en vídeo SaaS, ha lanzado nuevas funciones de integración servidor a servidor (S2S) dentro de su servidor de publicidad en vídeo, expandiendo significativamente su infraestructura para una distribución de publicidad más escalable y [...]

• AdPlayer.Pro SaaS Video Ad Tech Provider Enhances Video Ad Server with High-End S2S Integration Capabilities

  1 week ago News

  

  AdPlayer.Pro, a global provider of SaaS video ad tech solutions, has released a suite of new server-to-server integration features within its core video ad serving stack, significantly expanding its infrastructure for scalable and efficient ad delivery. According to the company’s announcement, [...]

• Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation

  1 week ago News

  

  Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic, an independent technology company shaping the future of digital advertising’s supply chain. This new relationship enables agencies and advertisers to access and activate Sojern’s extensive real-time travel [...]

• JWP Connatix Appoints Dr. Kenneth Rona as First Chief AI Officer

  1 week ago News

  

  JWP Connatix, a leading video technology and monetisation platform, today (8th July, 2025) announced the appointment of Kenneth Rona, Ph.D. as its first chief AI officer.  In this newly created role, Dr. Rona will lead efforts to transform JWP Connatix into [...]