PressBox Articles
PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting
Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a first-to-market integration that transforms how advertisers apply media quality filters to their campaigns. Previously, incorporating media [...]
ABC Bourse Reports a 10% Increase in Programmatic Revenues with Opti Digital's Solution
Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership with ABC Bourse, one of the leading financial information platforms in France. Undergoing rapid international expansion, the ad tech company continues to win over French [...]
Amplified Intelligence Appoints Anneliese Urquhart as CEO
Amplified Intelligence, the most trusted source for accurate attention measurement, today (December 10th, 2024) announces the appointment of Anneliese Urquhart as chief executive officer (CEO). In a planned leadership transition, Urquhart will take the reins from Karen Nelson-Field, the visionary founder [...]
DoubleVerify Launches Industry-Leading GenAI Protection
DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content [...]
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