PressBox News

• Adform Strengthens UK Sales Team With Two New Appointments

  4 days ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (4th November, 2025) announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and promotion of Kinga Szczerska to senior account director.  Propelling Adform’s continued [...]

• LightBoxTV & Outra Unite to Drive Location-Led TV Planning Precision

  4 days ago News

  

  LightBoxTV is proud to announce a strategic integration with Outra, the UK’s leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and [...]

• Domestic Abuse Charity’s Horror Ad Tops Halloween 2025 Charts

  5 days ago News

  

  A chilling new film by domestic abuse charity I Choose Freedom that highlights the real-life horror faced by thousands of women behind closed doors is the scariest Halloween ad of 2025, according to new data from DAIVID.  Ahead of Fright Night, [...]

• HBAgency Promotes Matteo Addabbo to Global Ad Operations Manager with Expanded Team Leadership Responsibilities

  5 days ago News

  

  HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities. This promotion recognises Matteo’s dedication, professionalism, and ongoing contribution to the company’s operational excellence [...]

• Experian Research Reveals Black Friday Now Lasts a Fortnight as Older Shoppers Drive Online Boom

  1 week ago News

  

  New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, show that Black Friday has transformed from a single day into a season-long shopping event, with Brits now favouring experiences, wellbeing, [...]

• Study Highlights How Publishers Can Optimise Performance Across Prebid Setups

  1 week ago News

  

  Relevant Digital has published new findings from a Prebid performance study, analysing server-side, client-side and parallel bidding setups across real publisher environments. The results highlight apparent performance differences among the three implementations and show how strategic testing can translate them [...]

• NBM & NumberEight Partner to Advance Precision Targeting & Transparency in Podcast Advertising

  1 week ago News

  

  As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first audience intelligence, to bring verified audience insights and precision targeting to both [...]

• BIG OUTDOOR Brings Premium US Inventory to VIOOH's Global Programmatic Advertising Platform

  2 weeks ago News

  

  Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership [...]

• Adform Supercharges Programmatic DOOH for Vodafone Germany & for AMC+’s Premiere of TWD Daryl Dixon España

  2 weeks ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (28th October, 2025) unveils results from two standout programmatic digital-out-of-home (DOOH) campaigns. The activations were powered by the new DOOH planning interface within Adform FLOW, which offers seamless [...]

• Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments

  2 weeks ago News

  

  Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments. The [...]