PressBox Articles

• Neustar & Permutive S'associent Pour Proposer L'adressabilité à Grande Échelle Dans le Respect de la Vie Privée Grâce à la Publicité Basée Sur les Cohortes

  3 years ago News

  

  Ce partenariat permet le ciblage à travers l’inventaire des éditeurs premium sans cookie tiers ni identifiant de device. Permutive annonce March 22nd, 2022 un nouveau partenariat avec Neustar Inc, une société de TransUnion, pour connecter les annonceurs et les éditeurs en [...]

• Amobee Attains IAB UK Gold Standard 2.0 Certification & TAG Brand Safety Certified Seal

  3 years ago News

  

  Amobee, a global leader in advertising technology that unifies audiences across TV, digital, and social, continues to safeguard the online advertising ecosystem through two prominent accreditations: the IAB UK’s Gold Standard 2.0 Certification and the TAG (Trustworthy Accountability Group) Brand [...]

• RTB House Listed as One of FT1000’s Fastest-Growing Companies in Europe for the Fifth Year Running

  3 years ago News

  

  The first ad tech company to be powered entirely by autonomous Deep Learning algorithms, RTB House’s technology uses neural networks to deliver self-driving personalised advertising to thrive in the cookieless future. The continued development of RTB House’s cutting-edge technology has [...]

• OMG Teads Successfully Carry Out Cookieless Campaigns in Malaysia for LG

  3 years ago News

  

  Teads announced the results of the first cookieless test campaign in partnership with OMG Malaysia for its client, LG. Amid a transition deriving from the imminent removal of third-party identifiers in Chrome, this digital implementation is also the first of [...]

• NumberEight Partners with Otonal to Deliver Contextual Intelligence to Audio Apps in Japan

  3 years ago News

  

  NumberEight’s contextual intelligence platform will empower Otonal’s audio publishers to deliver the right ads to the right audience at the right time. NumberEight signed an exclusive deal with the Japanese digital audio ad company, Otonal Inc. Otonal will begin sales of [...]

• Smartclip Announces New Diversity Equity & Inclusion Committee to Set Higher Standards in the Ad Tech Industry

  3 years ago News

  

  The DEI Committee will work closely with Smartclip management to ensure tight alignment with the organisation's overall business strategy, and to help institutionalise practices that support and accelerate diversity, equity, and inclusion goals Smartclip, the ad tech unit of RTL Group, [...]

• DoubleVerify Exposes ‘ViperBot’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over USD$8M Each Month

  3 years ago News

  

  The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider tags and redirecting them to avoid detection DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data, and [...]

• Talon Outdoor & VIOOH Partner to Expand Digital Out of Home Capabilities

  3 years ago News

  

  Out of Home (OOH) media specialists Talon Outdoor and the leading global digital OOH marketplace, VIOOH, have formed a strategic partnership to enable Talon’s clients to activate smart, dynamic DOOH campaigns. The new partnership will utilise VIOOH’s exclusive access to premium [...]

• Yahoo Names Alicin Reidy-Williamson as Chief Diversity & Culture Officer

  3 years ago News

  

  Yahoo, the global media and tech company, today announced the appointment of Alicin Reidy-Williamson to chief diversity and culture officer, where she will lead Yahoo’s diversity, equity, and inclusion (DEI) efforts globally, in addition to building upon Yahoo’s passionate and [...]

• Grapeshot Founder & ‘Pioneer’ of Contextual Advertising John Snyder Joins Illuma Technology 

  3 years ago News

  

  John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor.  Snyder built Grapeshot from a start-up in Cambridge, UK, in 2006, into a global ad tech data provider, which [...]