PressBox Articles

• Broadsign Hires OOH Industry Veteran Savvas Tombouloglou to Fuel Growth in EMEA

  3 years ago News

  

  Out-of-home (OOH) marketing technology developer, Broadsign, today (10th March) announced that it has welcomed OOH evangelist Savvas Tombouloglou to its team, to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise, a [...]

• BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future

  3 years ago News

  

  BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, [...]

• ShowHeroes Group Launches Native CTV, its New Premium Video Content Solution for Connected TV

  3 years ago News

  ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers, and publishers, continues its development in the connected TV environment. Following the launch of SemanticHero for CTV, the innovative semantic targeting solution for video advertising on connected TV, [...]

• Anzu Becomes First In-Game Advertising Platform to Join Unity’s Verified Solutions Partner Programme

  3 years ago News

  

  Today, Anzu has become the first in-game advertising company to join Unity's Verified Solutions Partner Programme. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Anzu SDK for Unity is optimised [...]

• Verve Group Rebrands Beemray to Moments.AI™, Launches Next-Generation Data Platform for Contextual Targeting

  3 years ago News

  Verve Group has announced the launch of Moments.AI™ (formerly Beemray), the first of its kind, real-time contextual targeting solutions for brands, further strengthening its position as a leader in privacy-first advertising solutions. The acquisition of Beemray’s data platform in 2021 fueled the [...]

• Bidstack & Xaxis Partner to Provide Brands with Enhanced Global Portfolio of Innovative In-game Advertising Solutions

  3 years ago News

  

  Bidstack Group PLC, the native in-game advertising group, has announced a new partnership with Xaxis, GroupM’s outcome media specialist. The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with [...]

• OneTrust Appoints HP’s Kim Rivera as Chief Legal & Business Affairs Officer

  3 years ago News

  

  OneTrust has announced the appointment of Kim Rivera as its first chief legal & business affairs officer. Rivera is a strategic advisor, executive and lawyer with a global perspective. She brings over 25 years of business, legal, and leadership experience [...]

• Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

  3 years ago News

  

  Sojern, a digital marketing platform built for travel marketers, and Oaky, a market-leading automated upselling solution for hotels, today announced a new collaboration to help hotels around the world drive direct bookings. “Sojern is committed to helping our clients not only [...]

• Talon Outdoor Proves that Programmatic OOH Delivers Better Results than Online Channels

  3 years ago News

  

  Traditionally, out-of-home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research into the effectiveness of its Programmatic Demand Side Platform (DSP), Atlas, has shown that OOH can also payback on [...]

• Hivestack Announce Strategic Partnership with BlueFocus Media

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today announced a strategic partnership with Tomato Interactive in China, a subsidiary of BlueFocus media group (hereinafter referred to as "BlueFocus Media"). The partnership will enable Chinese brands to [...]