PressBox Articles

• Zefr Announce the Appointment of Emma Lacey as Senior Vice President EMEA

  3 years ago News

  

  Zefr, the global leader in brand suitability in walled garden environments, has today announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In [...]

• Yieldmo Announces New Global Publisher Partnerships and Expands European Presence with Senior Hires

  3 years ago News

  

  Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition, it has appointed John Tigg as general manager, International, Guy Jackson, as UK commercial director – both based in the [...]

• Le Format Header Ad Développé par Ogury Séduit de Nombreux Éditeurs Français

  3 years ago News

  

  Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, dresse un bilan de l’adoption de son format propriétaire Header Ad par les éditeurs français. Seulement quatre mois après son lancement en collaboration avec M Publicité, [...]

• Baidu Global’s AI-Integrated Marketing Platform MediaGo to Include New Offerings Powered by Xandr

  3 years ago News

  

  Baidu Global has announced that its AI-integrated marketing platform, MediaGo, has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and brands now have access to premium, brand-safe display and native [...]

• Yahoo Expands Winning Partnership with Near Across APAC to Supercharge Omni-Channel Campaigns

  3 years ago News

  

  Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data [...]

• Broadsign Hires OOH Industry Veteran Savvas Tombouloglou to Fuel Growth in EMEA

  3 years ago News

  

  Out-of-home (OOH) marketing technology developer, Broadsign, today (10th March) announced that it has welcomed OOH evangelist Savvas Tombouloglou to its team, to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise, a [...]

• BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future

  3 years ago News

  

  BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, [...]

• ShowHeroes Group Launches Native CTV, its New Premium Video Content Solution for Connected TV

  3 years ago News

  ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers, and publishers, continues its development in the connected TV environment. Following the launch of SemanticHero for CTV, the innovative semantic targeting solution for video advertising on connected TV, [...]

• Anzu Becomes First In-Game Advertising Platform to Join Unity’s Verified Solutions Partner Programme

  3 years ago News

  

  Today, Anzu has become the first in-game advertising company to join Unity's Verified Solutions Partner Programme. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Anzu SDK for Unity is optimised [...]

• Verve Group Rebrands Beemray to Moments.AI™, Launches Next-Generation Data Platform for Contextual Targeting

  3 years ago News

  Verve Group has announced the launch of Moments.AI™ (formerly Beemray), the first of its kind, real-time contextual targeting solutions for brands, further strengthening its position as a leader in privacy-first advertising solutions. The acquisition of Beemray’s data platform in 2021 fueled the [...]