PressBox Articles

• Cadbury Gives User Control on their Ad Experience with Ogury

  3 years ago News

  

  Cadbury, in partnership with the media agency Carat, called upon Ogury for their digital video campaign. At the end of 2020, approaching the holiday season, the chocolate brand wanted to drive awareness of Cadbury Heroes League, an eSports tournament in [...]

• World-Leading Media Agencies Partner with Hivestack to Deliver Programmatic Digital Out of Home (DOOH) for Advertisers in Hong Kong

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has been selected as programmatic digital out of home (DOOH) partner by several leading global advertising and media companies including GroupM, Xaxis, Publicis, Havas and dentsu [...]

• Hivestack, Solmate Media Partnership Brings Programmatic DOOH to Taiwan for the First Time

  3 years ago News

  

  Solmate Media, a pioneering DOOH media owner in Taiwan, have announced a partnership with Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company. This partnership will form the first truly programmatic DOOH solution in the [...]

• Email AdTech Company Passendo Raise €2.3m to Boost Media Publishers’ Ad Revenues

  3 years ago News

  

  Passendo, the Email AdTech company that boosts email marketers’ revenues, announces to have raised €2.3m (£1.96m) in a pre-Series A round led by Amsterdam-based VC Newion, together with the UK-based early-stage funding investors FirstPartyCapital.  Traditional Ad servers don’t work in email. [...]

• Global Charity Epic Foundation Uses Innovative Mobile Video Ad Format to Drive Donations

  3 years ago News

  

  Ogury, a global technology leader in mobile advertising anchored in privacy protection, recently donated over USD$1m in ad space to non-profit organisations. This includes Epic Foundation, which used Ogury’s innovative ad format Thumbnail Ad to increase donations. Epic Foundation is a [...]

• IAS and Mediaocean Partner to Transform Campaign Management

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (9 December) announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and [...]

• Ocean Outdoor UK and Admix Join Forces to Take Brands into the Metaverse

  3 years ago News

  

  Admix, the In-Play company that bridges the gap between brands and the metaverse, today (9 December) announce a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, to send brands into the metaverse. Brands are increasingly [...]

• Marc Bignell Joins the7stars as Commercial Director

  3 years ago News

  

  Today (9 December), the7stars, the UK’s largest independent media agency, have announced the appointment of Marc Bignell as Commercial Director. Reporting to Managing Partner Liam Mullins, Bignell will work alongside the7stars’ Head of Trading David Counsell, and be responsible for [...]

• LiveRamp and Lotame Announce Expanded Identity Partnership

  3 years ago News

  

  As a result of privacy regulations, the imminent death of third-party cookies, implementation of Apple’s ATT, and soon, the loss of IP addresses and other device-based identifiers amidst evolving privacy regulation and restrictions at the browser- and device-level, the ad [...]

• impact.com Closes 2021 with New Google Pay Integration, USD$150m in Funding, and 51% Increase in Clients YoY

  3 years ago News

  

  impact.com, the world’s leading partnership management platform supporting more than one million partnerships for more than 1,900 brands, today (8 December) announced record growth in 2021. In the last year, impact.com have seen enormous traction with success in new capital [...]