PressBox Articles
Amplified Intelligence Brings Attention Metrics to the Big Screen with Val Morgan Cinema
Global attention measurement platform Amplified Intelligence today (8 December) announced they're working with cinema ad network Val Morgan on the first independent study to use attention metrics to compare the effectiveness of cinema advertising with other media channels. With audiences flocking [...]
Hivestack & PSI Launch First Programmatic Digital Out of Home (DOOH) Campaign on the Paris Metro
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company announced a collaboration with Posterscope International with the successful delivery of their first-ever programmatic digital out of home (DOOH) campaign in the heart of Paris, powered [...]
Xandr Standardises Video Content on their Platform
Xandr, AT&T’s advanced advertising company, today (7 December) announced the release of a new feature on their platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised [...]
Picnic Raises £2m Series A Investment to Accelerate Growth and Impact
Picnic, the Social Display Marketplace, has closed its Series A funding round with the announcement of a £2m investment from Guinness Asset Management. Picnic brings the high-quality ad experiences of social media to the open web by delivering intuitively engaging social [...]
Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns
Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run [...]
Adform Hits Top 100 in Financial Times’ Diversity List
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, have placed 92nd on the Financial Times’ third annual Diversity Leaders list. Adform are one of just two Danish companies to be ranked in the top [...]
BillFront Rebrands to Vane as it Announces New Funding and US Expansion
Fintech company BillFront today announces it has secured €50m in a multi-currency asset-backed financing from Fasanara Capital and adopted a new name: Vane. The rebrand to Vane reflects the company’s strategy to roll out a wider suite of financial products [...]
Fifty’s New Cookieless Solution FiftyAurora Outperforms the Traditional Cookie for World-Leading Technology Company
Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising to best engage them. Fifty’s new cookieless programmatic buying technology FiftyAurora preserves [...]
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