PressBox Articles

• tmwi Appointed by ZUPA Following a Competitive Pitch

  3 years ago News

  

  Integrated media agency, tmwi, part of the Oxidise group, have been appointed by cloud-based business trading platform, ZUPA, to drive awareness following a competitive pitch. Initially, work will be focused on the education, care and contract catering sectors.  ZUPA Platform is [...]

• XinChao Media Strengthens Programmatic DOOH Capabilities in China with Hivestack Partnership

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company have announced a major partnership with XinChao Media, one of the largest elevator advertising screen providers in China, partially owned by JD.com and Baidu. Through this [...]

• Taboola Teams with Getty Images to Integrate Video Library within Advertiser Platform

  3 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced a new, multiyear deal with Getty Images, a world leader in visual communications.  The deal provides Taboola’s more than [...]

• Almost 60% of Content Containing Climate Change-Related Keywords is Brand Safe

  3 years ago News

  

  GumGum, Inc., a global media and technology company that specialises in contextual intelligence, have released data indicating that a majority of online content containing keywords related to climate change is actually safe for brand advertising. The findings come from analysis [...]

• Yahoo Pilots First DOOH-led Omni-channel Campaign with Schroders

  3 years ago News

  

  Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged [...]

• Adverty Announced as Winner in Techarenan Challenge 2021

  3 years ago News

  

  Adverty AB (publ) announce today (15 November) that the Company have won the Audience Award in the  competition Techarenan Challenge 2021. 500 companies operating within a wide array of industries from across the Nordics have applied to the competition. The [...]

• How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool

  3 years ago News

  

  RTB House, a market leader in deep learning-powered marketing technologies, are proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the cookieless landscape. Google’s privacy-positive decision [...]

• Taboola Reports Strong Q3 Results and Raises Full Year 2021 Guidance

  3 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced its results for the quarter ended September 30, 2021. “The third quarter had some significant milestones for Taboola. It [...]

• Nearly All Marketers to Achieve a Single Customer View by End of 2022, New Research Reveals

  3 years ago News

  

  New research published today by next-gen Customer Data Platform Zeotap reveals that over 99% of marketers will have achieved a ‘golden record’ or single customer view by the end of 2022. Other findings, such as increasing adoption of machine learning, indicated that [...]

• Teads Announces Reorganisation of Management Structure

  3 years ago News

  

  Teads, the global media platform founded by Pierre Chappaz and Bertrand Quesada and owned by Altice, today (11 November) announce a reorganisation of its leadership team. Pierre Chappaz is stepping down as executive chairman of the businesses while remaining chairman of [...]