PressBox Articles

• Anzu Announces David Cox As Strategic Advisor

  3 years ago News

  

  Anzu, the world’s most advanced in-game advertising platform, has announced the addition of video games sales leadership veteran David Cox as a strategic advisor. Responsible for launching some of the biggest games franchises in the Americas, including Mortal Kombat, Tomb [...]

• The Publishers Empowered Summit

  3 years ago News

  

  Pubstack, Magnite, Sourcepoint, GeoEdge, Mediarithmics, Xandr, The Women in Programmatic Network, Eyeota, Didomi, and ID Ward have joined forces to organise the Publishers Empowered Online Summit. While in-person events have started taking place again in some countries, more global events [...]

• Paco Rabanne Launches Out-Of-This-World Gaming Campaign for Phantom

  3 years ago News

  

  Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom and Bidstack to create an out-of-this-world in-game brand collaboration in the futuristic game Curved Space for the luxury men’s fragrance, Phantom.  The innovative campaign celebrates Phantom’s luxury craftsmanship [...]

• Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology to Address 75% Increase in IVT Within Arbitraged Supply Channels

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (9 October) introduced the ad industry’s first ad fraud Supply Path Optimisation (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The [...]

• Epom Launches New Major Update of Its DSP (5.0): New Targeting, New Analytics & More

  3 years ago News

  

  Epom, an ad tech company that aligns its products with its mission to create more meaningful advertising, have recently launched an update of its DSP. The Epom DSP has hit a major milestone reaching version 5.0.  The DSP is one of [...]

• 89% of UK Advertising Executives Plan to Integrate Programmatic DOOH into Multi-Channel Campaigns

  3 years ago News

  

  A new programmatic digital out of home (prDOOH) research paper released by VIOOH, the leading global digital out of home marketplace, reveals that the future of prDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to [...]

• Yahoo Research Reveals What Marketers Can Expect From UK Shoppers This Christmas

  3 years ago News

  

  Following a recent survey of over 2,000 UK consumers, global media and technology company Yahoo, have unveiled the key trends brands and marketers need to be aware of for the upcoming festive period. “From supply chain disruption, sustainability issues and financial strains, [...]

• AudioMob Raise $14million in Series A Funding Valued at USD$110m

  3 years ago News

  

  Today (9 November) AudioMob, the tech company that develops in-game audio ads bridging opportunities between audio and mobile, announce that they has successfully raised USD$14m (£10.3m) for their series A funding. The funding comes after the company opened their doors to [...]

• impact.com Names HubSpot Veteran Kim Walsh as Chief Growth Officer

  3 years ago News

  

  impact.com, the global leading partnership management platform, announced that HubSpot veteran Kim Walsh has joined the company as chief growth officer.  Kim’s role is to support long-term commercial success by maintaining alignment and customer centricity among all of impact.com’s go-to-market [...]

• Cavai and Seedtag Help Lay’s® to Spread the Word of its Iconic Restaurant Flavours with Innovative, Conversational Campaign

  3 years ago News

  

  Cavai, the leading conversational advertising cloud, have launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative, conversational formats at scale within targeted content online thanks to a unique combination of its conversational formats and [...]