PressBox Articles

• Rakuten Advertising Expands Relationship with Xandr’s GSET Across EMEA and Adopts Xandr’s Monetise SSP Globally

  3 years ago News

  

  Xandr, AT&T’s advanced advertising company and Rakuten Advertising announce the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that sits within Rakuten [...]

• New Study Finds Brands Benefit from Advertising Across Mid-Sized CTV Channels

  3 years ago News

  

  PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today (3 November) released the findings from a custom commissioned Forrester Consulting study entitled “New Opportunities for Scale and Value in OTT/CTV Advertising.” The study uncovers two significant findings. [...]

• Anzu & Saber Interactive Partner on Blended In-Game Advertising

  3 years ago News

  

  Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they have signed an exclusive partnership deal for an upcoming unannounced [...]

• Blue Billywig Accelerates Global Expansion with New Singapore Office

  3 years ago News

  

  Blue Billywig, the all-in-one Online Video Platform, today announces its official launch in Asia with the opening of a new office in Singapore. Kevin Smith, a key driver of the company’s European success, has been appointed as Country Manager and [...]

• NapoleonCat Forms Strategic Partnership with RTB House Group

  3 years ago News

  

  RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate [...]

• The Comprehensive Publisher Solution Relevant Yield Invests in Global Growth

  3 years ago News

  

  Nordic-based Relevant Digital, known for Relevant Yield, the most empowering solution for publishers to maximise ad revenue, has launched the entire Relevant Yield stack with its three different modules and is seeking for global growth. The development of the stack [...]

• Xandr & Schibsted Partner on Audience Targeting in Cookieless Environments

  3 years ago News

  

  Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, today announced that Schibsted is offering their first-party data to Xandr Invest buyers via Xandr’s end-to-end platform. This is the first data marketplace relationship [...]

• Comscore Expands Partnership with Eyeota to Deliver First-Of-Its-Kind Contextual Solution in the Americas and Asia

  3 years ago News

  

  Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, to create a first-of-its-kind cookie-free targeting capability for brands and [...]

• Adform Appoints Experienced Brand Marketing Executive Barbara Daliri Freyduni to Board of Directors

  3 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Barbara Daliri Freyduni as a new Member of the Board. Barbara Daliri Freyduni is a seasoned business executive who brings more than twenty years [...]

• Fifty Launches their Award-Winning Cookieless Solution, FiftyAurora

  3 years ago News

  

  In direct response to GDPR & changing browser policies negating the viability of third-party cookies and other digital IDs, Fifty developed a cookieless programmatic buying technology that scales across all digital channels. Built for the cookieless future, FiftyAurora provides a [...]