PressBox News

• MINT the Carbon-Neutral Advertising Platform which Helps Sustain & Preserve Our Planet

  3 years ago News

  MINT is launching a new way of sustainable advertising by offering its clients a new platform feature to offset the carbon emissions that advertising produces. By transforming traditional campaigns into carbon-neutral campaigns, the brand allows its advertiser clients to take [...]

• Lisa Stevenson Joins AdTonos as Business Development Director UK

  3 years ago News

  

  Digital audio advertising platform and one of the fastest-growing companies in the audio advertising industry, AdTonos appoints Lisa Stevenson as Business Development Director UK. AdTonos, which successfully monetise podcasts, audiobooks, gaming, music and radio streams across Europe, LATAM and the US, [...]

• TripleLift Acquires 1plusX to Bring First-Party Data to Publishers & Advertisers

  3 years ago News

  

  A combined company will help customers take control of their data and address audiences effectively in the absence of third-party cookies TripleLift, the advertising technology company reinventing ad placement at the intersection of creative, media, and data, announced the acquisition of [...]

• Neustar & Permutive Partner to Provide Addressability, Scale & Privacy to Digital Advertising

  3 years ago News

  

  The partnership unlocks targeting across high-quality publisher inventory without the use of third-party cookies and device IDs. Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between [...]

• Exclusive Study: Ogury’s Ad Formats Generate up to 5x More Attention than the Market Average

  3 years ago News

  Ogury, the global technology leader in mobile advertising anchored in privacy protection, partnered with Lumen Research, the leading technology in attention measurement, to conduct a joint study to measure the attention generated by their ad formats - both in-app and [...]

• Scibids Announces Partnership with DAC in Japan

  3 years ago News

  

  Scibids (Head office: Paris, France; President: Remi Lemonnier), the global leader in artificial intelligence for digital marketing, announced a partnership with the Digital Advertising Consortium, Inc. (DAC) which is one of the major digital advertising groups in Japan. Background to the [...]

• Lotame Strengthens Global Leadership Team with Key Promotions to Spearhead Next Phase of Growth

  3 years ago News

  

  Eliza Nevers will serve as chief product officer; Hunter Terry will lead the high-growth CTV channel as the commercial lead, and Chris Hogg will oversee global platform sales Lotame, the only flexible data solutions provider to future proof connectivity and drive [...]

• Omens Studios Partners with VlogBox to Launch New AVOD & SVOD Apps

  4 years ago News

  

  Award-winning Singapore and UK-based animation company, Omens Studios, has partnered with global video content distribution platform, VlogBox, to further extend the reach of Omens’ hit series with two brand new AVOD and SVOD apps. The initial roll out via VlogBox sees free, [...]

• VlogBox Selects Publica to Power CTV Header Bidding Globally

  4 years ago News

  

  VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for [...]

• Adverty Announces Exclusive Partnership with Super League Gaming for In Play Advertising in Roblox

  4 years ago News

  

  Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select Latin American markets. Leading in-game advertising specialist Adverty today announces [...]