PressBox Articles

• PubMatic And Semasio Expand Partnership And Deliver Increased Reach For Omnicom Media Group

  3 years ago News

  

  Today (20 October), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting which seamlessly combines audience and contextual targeting on the buy- and the sell-side, announced an expanded partnership that enables [...]

• Adsquare and Skyrise Intelligence to Offer Advanced Spatial Targeting, Powered by Mobile Network Data

  3 years ago News

  

  Today (20 October) Adsquare and Skyrise Intelligence announce their data partnership in the UK, enabling businesses to leverage mobile phone data for more effective geo-contextual mobile and out-of-home campaigns. Skyrise Intelligence provides sustainable audience targeting solutions informed by mobile network data. [...]

• TVP Talks: Deep Dive into Connected TV Ad Measurement

  3 years ago News

  

  TheViewPoint continues its series of educational webinars, TVP Talks, aimed at helping publishers and advertisers maximise the benefits of CTV advertising.  The webinar’s third session, Deep Dive into Connected TV Ad Measurement, explores processes critical to running and administering successful CTV [...]

• A Holiday Season of Post Lockdown Revenge Shopping is Here

  3 years ago News

  

  According to new research from Channel Factory, 53% of consumers said that coronavrius will not impact their purchase decisions - compared to the 65% of consumers who said that coronavirus would impact their purchase decisions in 2020. Shoppers are eager to [...]

• Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]

• Broadsign and DOOHX Launch Programmatic DOOH Advertising Certification Program

  3 years ago News

  

  Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, [...]

• Asia Pacific Advertisers Tackled Brand Safety, Reducing Desktop Display Brand Risk Worldwide

  3 years ago News

  Today (19 October), Integral Ad Science, a global leader in digital media quality, released its Media Quality Report (MQR) for H1 2021, providing transparency into the performance and quality of APAC digital media, alongside global comparisons. The latest MQR highlights [...]

• DanAds et AdGreetz s'associent pour Répondre à la Demande Croissante en Self-Service de Publicités Vidéo et Display Hyper-Personnalisées

  3 years ago News

  

  DanAds, le leader mondial de l'infrastructure publicitaire self-service basé à Stockholm, annonce aujourd'hui son partenariat avec AdGreetz, la plateforme de personnalisation ad tech/martech leader du secteur. Ce partenariat permet aux éditeurs clients de DanAds d'offrir aux annonceurs une plateforme self-service [...]

• DanAds und AdGreetz Schließen sich Zusammen, um die Wachsende Nachfrage nach Hyper-Personalisierter Video- und Display-Werbung zu Bedienen

  3 years ago News

  

  DanAds, der in Stockholm ansässige und weltweit führende Anbieter von Self-Service-Werbeinfrastrukturen, gibt heute seine Partnerschaft mit AdGreetz, der branchenführenden Ad Tech/Mar-Tech-Personalisierungsplattform, bekannt. Die Partnerschaft ermöglicht es den Kunden von DanAds, eine anpassbare, skalierbare und White-Label-Self-Service-Plattform für Kunden anzubieten, um personalisierte Video- [...]

• DanAds y AdGreetz llegan a un Acuerdo para Cubrir la Demanda de Anuncios de Video y Display Hiper-Personalizados

  3 years ago News

  

  DanAds, la empresa con sede en Estocolmo y líder mundial en publicidad auto-servicio anuncia su acuerdo de colaboración con AdGreetz, plataforma ad tech/martech líder en el área de personalización de anuncios publicitarios. El acuerdo permite a los clientes de DanAds, [...]