PressBox Articles

• Zefr and NewsGuard Partner to Help Advertisers Reduce News Category Blocking, Expanding Reach on Trusted News Content in Video

  3 years ago News

  

  With the continued importance of trusted news in society, advertisers are prioritising responsible and principled marketing strategies to support quality news content that aligns to their brand and audience’s values. But in the last year, the usage of legacy brand [...]

• Advertisers Aware Of Video Gaming as a Media Channel – But Unsure How to Unlock it

  3 years ago News

  

  Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today (13 October) release the findings of its major research study into video gaming’s emergence as the key media channel.  Gaming is a lucrative channel, where [...]

• InMobi Signs Definitive Agreement to Acquire Appsumer Analytics and Insights Platform to Power Performance Marketers Around the Globe

  3 years ago News

  

  InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today (13 October) announced it has signed a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree [...]

• Insights and Analytics - Sublime Expands its Research and Analytics Solutions for Brands

  3 years ago News

  

  Sublime, part of Azerion Group, and creative advertising solutions specialist, announce the expansion of its services with a full new suite of Insights and Analytics capabilities as well the creation of a dedicated department. As digital advertising is focused on standard [...]

• The Dream Stream: Streaming Services “Better Value” and Offer More Entertaining Content for Brits than Cable or Satellite TV

  3 years ago News

  

  Streaming services continue to bang more nails into the coffin of cable TV, with more than half of UK consumers (53%) saying the content on providers such as Netflix, Prime Video and YouTube, for example, is more entertaining than its [...]

• Ogury Consolida su Actividad en España y Nombra a Daniel Gozlan Managing Director

  3 years ago News

  

  Ogury, uno de los líderes tecnológicos mundiales en mobile advertising que actúa como soporte premium para los anunciantes, fortalece su presencia en España con Daniel Gozlan como nuevo Managing Director, reforzado por un consolidado equipo experto en publicidad digital. Daniel, [...]

• Brand Metrics Hires Taylor Sturtevant as it Focuses on Growth in the US

  3 years ago News

  

  Global technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of digital advertising - have announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been appointed to head up [...]

• Evorra Raises Significant Pre-Seed Round to Launch a Global, Privacy by Design Audience Marketplace for Brands and Agencies

  3 years ago News

  

  Evorra led by an experienced team of ad and data tech professionals, has accepted pre-seed investment from strategic industry investors including Area Tech Holdings, a syndicate of leading ad and data tech investors across the Middle East, and ad tech [...]

• TheViewPoint Launched its CTV-First Ad Serving Solution: TVP Next

  3 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has launched TVP Next, a dedicated Connected TV ad server. TVP Next goes above and beyond to bring CTV publishers and broadcasters enhanced control over the process of ad delivery. For [...]

• ID5 Appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal

  3 years ago News

  

  ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as senior director of publisher development and Rafael Marti as head of legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally [...]