PressBox Articles

• Qwarry et Smart S’allient pour mettre la Data Sémantique au Service d’un Achat Média Plus Efficace

  3 years ago News

  

  La plateforme d’analyse et de ciblage sémantique cookieless, Qwarry, annonce son  partenariat avec Smart, la plateforme indépendante de monétisation publicitaire.  Qwarry a choisi l’offre de curation de Smart pour créer des produits médias enrichis  par sa donnée sémantique, en combinaison [...]

• Biites, a Global Branded Content Platform, Secures Funding from FirstPartyCapital to Fuel International Expansion

  3 years ago News

  

  The Copenhagen-based startup launches in the UK today (7 October), having completed its Seed funding round with FirstPartyCapital, an operator-led fund that invests in digital media and marketing companies.  Biites’ platform is specifically built with long form branded video in mind, [...]

• Hivestack Launches Header Bidder for DOOH Publishers

  3 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimises publisher yield across [...]

• Teads Announces Strategic Data Partnership With Acxiom

  3 years ago News

  

  Teads, the global media platform, announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting [...]

• Xaxis’ Trent Durfee Joins Global Attention Measurement Platform Amplified Intelligence as Head Of Product

  3 years ago News

  

  Leading attention measurement platform Amplified Intelligence has announced Xaxis’ Trent Durfee has joined the company as its new head of product. Led by world-renowned academic Professor Karen Nelson-Field, Amplified Intelligence is on a mission to change the way media is traded, [...]

• Silverbullet Unveils 4D Outcomes, Connecting Context and Analytics To Drive Outcomes

  3 years ago News

  

  4D, a division of Silverbullet, introduced 4D Outcomes, the first contextual solution that surfaces insights and recommendations through real-time data. By using the most advanced data science algorithms and machine learning, marketers are able to identify and target the right [...]

• Lily’s Kitchen Reaches Over 1 Million New Pet Lovers in 8 Months With Taboola High Impact

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (6 October) announced the impressive results of its 2021 campaign with pet food company Lily’s Kitchen, which has reached over 1.1 [...]

• Integral Ad Science Appoints Two Senior Hires in Southeast Asia

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (6 October) announced two new appointments in Southeast Asia (SEA) including Lindsay Williams as Country Manager and Peter Angelis as Director, Agency Partnerships. In their new roles, [...]

• Internet Users Can Now Give Free Charity Donations Just by Browsing Online

  3 years ago News

  

  A UK ad tech company has created a way for people to make free donations to their favourite charities - just by browsing the internet. Ad tech platform Good-Loop has launched a free-to-use, privacy-powered web plugin called Tabs for Good [...]

• Carbon Partners with Xandr to Enable Publishers to Deliver Machine-Driven Audiences into Major DSPs for Higher Programmatic Yields

  3 years ago News

  

  Carbon, the first-of-its-kind revenue management platform, has announced a new strategic alliance with Xandr, AT&T’s advanced advertising company, to leverage Xandr Curate for improved audience deliverability and monetisation. Carbon combines automated categorisation and a scored data taxonomy with real-time revenue [...]