PressBox Articles

• Agencies and Brands Get Ready For “Age of Attention”; Partner with Playground xyz

  3 years ago News

  

  In an increasingly complex landscape where advertisers fight for precious share of consumer attention, innovative agencies and brands have started to look beyond viewability measures and into true attention metrics in order to drive better ad effectiveness. By measuring and optimising [...]

• Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences

  3 years ago News

  

  smartclip, Europe’s largest open ad tech platform for broadcasters and streaming services, have published a comprehensive white paper, entitled "Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences", which provides a framework for advertisers based on the [...]

• Digiseg and mediasmart Partner to Bring Cookie and ID Free Audience Targeting to Mobile and CTV

  3 years ago News

  

  Digiseg, a global provider of cookie and ID free audience data provider have partnered with mediasmart , a leading mobile-first advertising platform based in Madrid, Spain to expand targeting capabilities for users of mediasmart’s programmatic platform. Digiseg’s cookieless technology expands mediasmart’s [...]

• Admix Raises $25m Series B to Monetise the Metaverse with In-Play

  3 years ago News

  

  Admix, the leading In-Play monetisation company that bridges the gap between gaming content and brands, today (26 October) announces that they have raised USD$25m (£18.1m) in a Series B round to scale up its In-Play solution worldwide; and establish it [...]

• Bidstack Launches New ‘In-Menu’ Ad Format

  3 years ago News

  

  Bidstack is delighted to announce a new ad format and gaming touchpoint for brands with an innovative ‘in-menu’ offering. The mobile format offers clickable display banners that allow brands to deliver integrated ads into game menus, user interfaces and loading screens. The [...]

• VDX.tv Releases 2021 EMEA Holiday Video Advertising Guide for Brands and Retailers

  3 years ago News

  

  VDX.tv, a global video advertising technology company have released their 2021 Holiday Video Advertising Guide “Navigating Consumer Shopping Expectations This Season” for EMEA brands and retailers.  This year’s holiday period offers great opportunities for brands, but it also brings stiff competition. [...]

• Lotame Global Third-Party Data Sales Increased by More Than 40% YoY

  3 years ago News

  

  Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today (22 October) announced its global third-party data sales increased by 41% from H1 2020 to H1 2021.  The data was sourced from [...]

• H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report: 50% YoY Increase in Open Programmatic CTV Ad Spend

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

• Verve Group Announce Sameer Sondhi and Ionut Ciobotaru as Co-CEOs

  3 years ago News

  

  Verve Group, a global consumer-first advertising suite, today (21 October) announced that chief revenue officer Sameer Sondhi and chief product officer Ionut Ciobotaru will become the co-CEOs of Verve Group. Remco Westermann, currently the CEO of both Verve Group and [...]

• ID5 Launches IdentityCloud, the Comprehensive Identity Solution for Digital Advertising

  3 years ago News

  

  ID5, the market-leading identity provider for digital advertising, announce the launch of IdentityCloud, a comprehensive suite of services enabling all digital advertising stakeholders to improve addressability and measurement capabilities across channels and environments.  Increasing regulations across the world, restrictions to the [...]