PressBox Articles

• DoubleVerify Partners with TikTok to Measure Viewability and Invalid Traffic

  3 years ago News

  

   DoubleVerify (DV), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality [...]

• Smart Becomes the First SSP to Collaborate with White Bullet to Safeguard Quality in the Digital Media Landscape

  3 years ago News

  

  IP protection company White Bullet and independent ad tech platform Smart AdServer today (29 September) announce a global partnership designed to help eradicate the scourge of piracy from the global media landscape.  White Bullet’s platform detects piracy across multiple digital ecosystems, [...]

• Sublime Reinforces its Analysis and Contextual Semantic Targeting Capabilities with Sirdata

  3 years ago News

  

  Anticipating the deprecation of third-party cookies scheduled for 2023, Sublime enhances its products and services through the contextual and semantic technology of Sirdata, leader in addressability. The impetus of this direct integration is to strengthen Brand Suitability and Semantic Intelligence [...]

• LoopMe Launches PurchaseLoop Measurement to Analyse Real-Time Brand Lift and Campaign Effectiveness

  3 years ago News

  

  LoopMe, the leading outcomes-based platform, today (28 September) announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. Designed for agencies, brands and publishers to measure media effectiveness throughout the [...]

• Kantar Relies on Adomik to Conduct its Programmatic Market Studies for its French and International Customers

  3 years ago News

  

  Kantar, a global leader in data, research, and consulting, announced its partnership with Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers. This agreement allows Kantar to exploit the programmatic market data produced by Adomik, [...]

• Fandom lance Fandomatic, sa 1ère Plateforme Publicitaire en Libre-Service Permettant aux PME D'atteindre Plus de 315 Millions de Fans de Jeux et de Divertissement

  3 years ago News

  

  Fandom, la plus grande plateforme de fans au monde, annonce aujourd'hui le lancement de Fandomatic, sa première plateforme publicitaire en libre-service développé par DanAds. DanAds est le principal fournisseur suédois de plateformes publicitaires en libre-service. Cette plateforme permet aux PME [...]

• Fandom Launches Fandomatic, the Self-Serve Advertising Platform Targeting Gaming and Entertainment Fans

  3 years ago News

  

  Fandom, the world’s largest fan platform, today announces the launch of Fandomatic, the self-serve advertising platform for gaming and entertainment fans, powered by DanAds, the Sweden-based leading provider of self-serve advertising infrastructure. The new platform enables businesses of all sizes [...]

• GroupM (WPP) Partners With Adomik For Even More Transparency in its Reporting Activities

  3 years ago News

  

  GroupM (WPP) – the world’s leading advertising investment company – announced a partnership with Adomik, the leading AdTech software developer and provider of smart advertising analytics for publishers. The latter has released support for the reporting activities of GroupM’s (WPP) publishers [...]

• Inskin Media Makes a Number of Strategic Hires as it Furthers its Mission to Maximise Attention and Impact in Digital Campaigns

  3 years ago News

  

  Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client success and publisher services teams as it continues its global expansion. Jessica Rosevear has been appointed as associate director, Supply [...]

• Meetrics in Push for New Ad Fraud Prevention Standardisation led by the MRC

  3 years ago News

  

  The leading European Ad Verification provider, Meetrics, offers comprehensive Invalid Traffic (IVT) Detection and Filtration solutions used to battle ad fraud online. Meetrics is one of the first companies worldwide who developed processes to immediately address new invalid traffic scenarios [...]