PressBox Articles

• Adnami Appoints New Publisher and Agency Sales Directors to Strengthen London Team

  3 years ago News

  Tech company, Adnami, have announced two new hires to join its London team: Alex Barstow as publisher sales director, UK, and Tom Carr as agency sales director.  Adnami specialises in programmatic, high-impact advertising solutions and works with a growing portfolio of [...]

• Azerion Set to Become European Digital Powerhouse Following Strategic Acquisition of Inskin Media

  3 years ago News

  

  Azerion, the fast-growing digital entertainment and media platform, today (21 October) announces the acquisition of leading multi-screen, high-impact digital advertising company, Inskin Media. This integration into the Azerion platform serves the company’s ambitions to become the leading European digital entertainment and [...]

• Smart AdServer Integrates with Publica

  3 years ago News

  Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment [...]

• Meetrics Viewability Benchmarks Q3/2021

  3 years ago News

  

  Im dritten Quartal 2021 stiegen die Sichtbarkeitsraten von Display-Werbung während die Raten bei Bewegtbildwerbung fielen. Auffällig ist die hohe Volatilität der Sichtbarkeitsraten, wenn man sowohl verschiedene Werbeformate miteinander vergleicht, als auch Werbeformate zu unterschiedlichen Zeiträumen betrachtet. Die Sichtbarkeitsraten einzelner Werbeformate sind [...]

• Meetrics Viewability Benchmarks Q3/2021

  3 years ago News

  

  Both video and display ads were less visible in the third quarter of 2021. The high volatility of the viewability rates is striking when comparing different advertising formats with each other as well as when looking at ad formats at [...]

• Cookieless Targeting and Measurement Expands in India and Russia

  3 years ago News

  

  As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia.   With these two countries, Digiseg’s cookieless audience data is now available in 49 locations. All markets use the same standardised audiences, making cross border campaigns [...]

• Crimtan Welcomes Samantha Thornton as Manchester-Based New Business Director

  3 years ago News

  

  Global programmatic experts Crimtan are delighted to welcome Samantha Thornton as their Manchester-based new business director. Samantha started her advertising career fresh out of university as part of the GroupM graduate programme. Over the last decade she’s been lucky enough to [...]

• PubMatic And Semasio Expand Partnership And Deliver Increased Reach For Omnicom Media Group

  3 years ago News

  

  Today (20 October), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting which seamlessly combines audience and contextual targeting on the buy- and the sell-side, announced an expanded partnership that enables [...]

• Adsquare and Skyrise Intelligence to Offer Advanced Spatial Targeting, Powered by Mobile Network Data

  3 years ago News

  

  Today (20 October) Adsquare and Skyrise Intelligence announce their data partnership in the UK, enabling businesses to leverage mobile phone data for more effective geo-contextual mobile and out-of-home campaigns. Skyrise Intelligence provides sustainable audience targeting solutions informed by mobile network data. [...]

• TVP Talks: Deep Dive into Connected TV Ad Measurement

  3 years ago News

  

  TheViewPoint continues its series of educational webinars, TVP Talks, aimed at helping publishers and advertisers maximise the benefits of CTV advertising.  The webinar’s third session, Deep Dive into Connected TV Ad Measurement, explores processes critical to running and administering successful CTV [...]