PressBox Articles

• Pubstack Kündigt eine Erweiterte Partnerschaft mit Die Funke Mediengruppe

  3 years ago News

  

  Der Spezialist für Werbeerlösoptimierung Pubstack kann eine erweiterte Partnerschaft mit einem der führenden Medienunternehmen in Deutschland bekannt geben: Die FUNKE Mediengruppe. FUNKE bietet seinen Kunden maximale crossmediale Reichweite und hochwertige redaktionelle Umfelder. "Es ist großartig zu sehen, wie die Teams bei [...]

• AlgoriX Joins Prebid.org to Provide Publishers with More Efficient Monetisation Solutions

  3 years ago News

  

  AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions [...]

• TheViewPoint Announces its Partnership with Firework

  3 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/ OTT publishers, has partnered with Firework, the leading short video web story platform for digital publishers, businesses, and media buyers, to assist in ad monetisation of Firework’s inventory. This partnership will enable [...]

• DoubleVerify Neutralises ‘SmokeScreen,’ a New Global CTV Fraud Scheme Using Screensavers to Hijack Streaming Devices

  3 years ago News

  

  DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data & analytics, has identified a new connected TV (CTV) advertising fraud scheme, dubbed “SmokeScreen,” which caused screensavers to hijack CTV devices to generate impressions— even when the [...]

• Tug Appointed by LEAP for $8m Global Digital Media after Australia win

  3 years ago News

  

  Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP. Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and [...]

• Channel Factory Continues UK Expansion with New Leadership Hires

  3 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube has added two new hires to its UK team to help increase its footprint and to continue to grow the business across the region. Amy Crowsley and Daniel Benjamins [...]

• Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification

  3 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold [...]

• InMobi Unveils Robust New Telco Offering for Mobile Service Providers Around the World

  3 years ago News

  

  InMobi, a leading provider of marketing and monetisation technologies, today announced the debut of InMobi Telco, a new suite of offerings that enable mobile operators to deliver and monetise compelling content assets, improve their subscribers’ experience and grow their businesses. Already adopted [...]

• Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns

  3 years ago News

  

  Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to [...]

• JustPremium is Acquired by Contextual Ad Tech Company, GumGum

  3 years ago News

  

  GumGum, the leader in contextual intelligence technology, has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution [...]