PressBox Articles

• Verve Group Taps Pixalate to Help Combat Ad Fraud

  3 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This is an extension of a long-standing business relationship between the two companies, with Verve Group having [...]

• Dan Wigley to lead Merkle’s UK Analytics Practice

  3 years ago News

  

  Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Dan Wigley to lead its combined UK analytics practice. In his new role, Wigley is responsible for leading and driving growth strategies within Merkle’s [...]

• Taboola Partners with Awin to Assist Publishers in Diversifying their Traffic Acquisition Strategies

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with global affiliate marketing network, Awin, to assist publishers in diversifying their traffic acquisition strategies. The collaboration [...]

• ShowHeroes Group Appoints Sarah Lewis to Strengthen its Global CTV Leadership

  3 years ago News

  

  ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is investing heavily into its CTV branch. With the latest expansion of the management team, the company welcomes yet another high-profile leader: Sarah Lewis. As global [...]

• Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

  3 years ago News

  

  Customer intelligence platform Lifesight today announced that it has now expanded the usage of its customer identification data into eight new global markets, all thanks to its partnership with Eyeota, the leading data partner to global enterprises, and its new [...]

• Erfahrener Media-Experte verstärkt Meetrics als Senior Sales Manager DACH

  3 years ago News

  

  Meetrics, der führende europäische Ad Verification Anbieter, holt sich mit Patrik Paroubek namhafte Unterstützung ins Vertriebsteam. Der Vermarktungsspezialist wird künftig die Neukundenakquise sowie die Betreuung der Bestandskunden des Unternehmens in Deutschland, Österreich und der Schweiz von der Berliner Unternehmenszentrale aus [...]

• Meetrics Appoints Patrik Paroubek as Senior Sales Manager DACH

  3 years ago News

  

  Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland. Meetrics is advocating [...]

• Saurabh Khattar Joins as the New Commercial Lead at Integral Ad Science, India

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Saurabh Khattar to lead sales operations in India, working with brands, agencies, publishers, and platforms in the region. Based in Delhi, Saurabh reports [...]

• HUMAN Cements Leadership Position in Bot Mitigation and Fight Against Fraud

  3 years ago News

  

  HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced record growth and momentum in the first half of 2021. On the heels of HUMAN’s acquisition in December 2020 by Goldman [...]

• DoubleVerify Launches Turnkey Brand Safety Floor, Extends Offering into YouTube, and Unveils Enhancements to its Brand Suitability Solution

  3 years ago News

  

  DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on [...]