PressBox Articles
Eyeota Partners with Snowflake to Facilitate Privacy-Centric First-Party Data Activation
Eyeota, the leading data partner to global enterprises, today announced it has partnered with Snowflake, the Data Cloud company, to facilitate consumer- friendly and privacy-centric activations of first-party data. “As the world’s largest data onboarding and audience intelligence platform, we’re [...]
Making Science Brings on Six Industry Leaders to Bolster Company’s Personalisation Offerings
Making Science, a technology and digital marketing consultancy specialising in e-commerce and digital transformation, announced its continued momentum with the hiring of six key team members. They are: - Fernando Gavarro as CRO Team Lead - Javier Villar Almirón as CRO Technical Account [...]
Semantic Targeting auf dem Big Screen: ShowHeroes Group launcht CTV-Marktlösung
Die ShowHeroes Group, Europas führender Anbieter von Videolösungen, erweitert ihr Produkt-Portfolio und nutzt die SemanticHero Technologie ab sofort auch im Bereich Connected TV (CTV). Das bietet Publishern und Advertisern die Möglichkeit, neue, Kontext-bezogene Werbeformate einzusetzen. Die SemanticHero Technologie analysiert das [...]
ShowHeroes Group Révolutionne le Marché de la CTV avec le Lancement de SemanticHero for CTV, une Solution de Ciblage Inédite.
ShowHeroes Group, leader européen de la publicité digitale, annonce le lancement de son nouvel outil : SemanticHero for CTV. Il permet au groupe de prendre une avance décisive sur le marché porteur de la télévision connectée (CTV). Basé sur l'IA, [...]
ShowHeroes Group lancia la soluzione innovativa di targeting contestuale per le CTV
ShowHeroes Group, tra i principali fornitori di soluzioni video in Europa, annuncia oggi il lancio di SemanticHero per CTV, un prodotto pionieristico che sbloccherà nuove opportunità per tutti i player principali nell'ecosistema digitale. Con la sua reputazione per il targeting semantico [...]
Verve Group’s New Leadership to Pilot Company’s Global Expansion
Verve Group, a privacy-first omni-channel ad platform, announced it has hired Stephanie Vandenberg-Smith as SVP of Revenue, Corey Kulis as VP of Marketing, Derek Hashemi as VP of CTV Platform. It also appointed Matthew Deets to serve as GM of [...]
IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV
IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV (CTV), announced that they are working together to enable video-level contextual targeting for CTV through SpringServe’s comprehensive platform for [...]
OS Data Solutions Integrates with ID5 to Address More Users and Increases Reach by 28% Across All Browsers
OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie [...]
Zeotap Launches Consent Orchestration to Simplify Data Compliance for Marketers
Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award winning platform, to make it easy for marketers to activate data at scale within increasingly complex data privacy constraints. It unifies, configures and automates an [...]
Intelligent Video Solutions (iVS) Concludes USD$3.2M Pre-Series B Transaction
Leading video advertising enablement platform, Intelligent Video Solutions (iVS) today (22 September) announced its latest round of fundraising. The Pre-Series B round, led by Tin Men Capital as well as notable investors such as Vulpes, Kickstart Ventures and SG Innovate, [...]
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