PressBox Articles

• Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Advertisers

  3 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally. The integration with Anzu’s in-game [...]

• In-Store Sales Skyrocket as Europe Prepares to Reopen High-Streets and Ease Restrictions

  3 years ago News

  

  As the UK and the rest of Europe sets its sight on an easing of COVID-19 rules, shoppers are bouncing back to the high street; the latest in-store sales figures[1] in June across the EMEA region jumped by 76% compared to [...]

• Taboola News Now Powers Personalised News Feeds in Over 80 Countries

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced significant adoption and achievements for its Taboola News product offering. Taboola News brings recommendations from Taboola’s large publisher network, which reaches [...]

• Global Digital Out of Home Marketplace VIOOH Launches New Hong Kong JCDecaux Cityscape Advertising Inventory

  3 years ago News

  

  Leading global digital out of home (OOH) marketplace VIOOH, today announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory now available. Trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now [...]

• TVP Talks. Bridging CTV Supply with Demand: Unleashing CTV Path Optimisation

  3 years ago News

  

  TheViewPoint is presenting its second webinar in the TVP Talks series, where Ad Tech enthusiasts can join the discussion on innovative ideas and best practices in the CTV space. Ad gurus and leading publisher experts will share their views about [...]

• Total Media Solutions Launches sTag to Streamline Publisher Revenue Management

  3 years ago News

  

  Total Media Solutions, an advertising technology solutions provider that helps publishers globally manage their revenue and create value-added experiences for users, announces the launch of sTag, which allows publishers to implement their revenue management strategy from a single tag. Traditionally any [...]

• Garrett MacDonald Joins IRIS.TV as Chief Commercial Officer

  3 years ago News

  

  IRIS.TV, the leading video data platform, has announced the appointment of Garrett MacDonald as chief commercial officer. In his new role, MacDonald will oversee all global go-to-market efforts for IRIS.TV and help the advertising ecosystem extract maximum value from their [...]

• As Data Landscape Transforms, Eyeota’s Approach to Identity and First-Party Data Onboarding Deepens Its Global Impact

  3 years ago News

  

  Eyeota, the leading data partner to global enterprises, announce that its long-standing interoperable and ID-agnostic approach to data has prompted significant  global growth and deepened marketplace relevance over the past year. Among the milestones that testify to Eyeota’s ongoing and [...]

• Inskin Media Promotes Svenja Damzog to Director, Publisher Services, EMEA and North America

  3 years ago News

  

  Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key promotion as it continues its global expansion, with Svenja Damzog promoted to director, publisher services, EMEA and NA. Svenja joined Inskin Media back in 2015 as [...]

• Teiffyon Parry Joins Smart as EVP Global Demand

  3 years ago News

  

  Smart AdServer, the leading independent ad monetisation platform, today announced the appointment of respected ad tech leader, Teiffyon Parry, as EVP global demand to drive continued growth of the company’s demand offering. Parry, who will manage the company’s demand group [...]