PressBox Articles

• Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months

  5 months ago News

  

  Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market.  The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a [...]

• Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

  5 months ago News

  

  Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s AU [...]

• Haleon Selects PubMatic as Supply Optimisation Partner

  5 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon.   PubMatic has been selected by Haleon [...]

• Adnami Launches ‘Sonar’ to Simplify Attention Measurement in Digital Advertising

  5 months ago News

  

  Adnami, a leading provider of attention-first ad tech solutions, is proud to announce the launch of Sonar; its cutting-edge attention measurement technology using a unique one-tag technology to make attention a viable trading currency.  Able to measure both Adnami high impact [...]

• Teads Elevates Travel Performance Advertising with Teads Conversions

  5 months ago News

  

  Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [...]

• Fortune Media & Great Place To Work Name Clinch to 2024 Best Workplaces in Advertising & Marketing List, Ranking No.16

  5 months ago News

  

  Great Place To Work® and Fortune have selected Clinch for the 2024 Fortune Best Workplaces in Advertising & Marketing™ List. This is Clinch’s 3rd time being named to this prestigious list, this year coming in at 16th place. Earning a [...]

• MGID Launches MGID+ Product Solution for Premium Publishers

  5 months ago News

  

  Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetisation at a time of rapid change on the open web. MGID+ presents monetisation, audience acquisition, and audience engagement tools in [...]

• Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

  5 months ago News

  

  Kevel, the API-first ad-serving company for building custom, in-house ad platforms, and Placements.io, the leading revenue management platform for media companies, today (September 11th, 2024) announced a strategic partnership that will empower retailers and e-commerce brands to seamlessly manage, optimise, [...]

• Carwow Partners with Adform to Transform its Digital Marketing & Expand Retail Media Offering

  5 months ago News

  

  Adform, the most powerful and safe media buying platform, today (September 11th, 2024) announces its new partnership with Carwow, Europe’s biggest online car changing marketplace, at a significant time of expansion for the business. Adform’s full suite of services will [...]

• Teads’ Research Finds - 42% of UK Consumers are Looking Forward to a Better Christmas

  5 months ago News

  

  A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a better Christmas in 2024, as over four out of 10 people in the UK say they expect Christmas to be [...]