PressBox Articles
GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands
GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics [...]
Connatix & JW Player Merge to Create the Industry’s Largest Video Technology & Monetisation Platform
JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix. By unifying JWP’s broadcast-level live and on-demand streaming, data, [...]
NumberEight & Gameloft for brands Forge Strategic Partnership to Enhance Audience Targeting Across Premium Gaming Inventory
Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader in ID-less data solutions. Gaming, particularly mobile gaming, has emerged as an area of interest in the advertising industry due to its engagement [...]
GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad Experience
EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher [...]
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide’s Attention Pre-Bid Segments
Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing partners, including a large CPG advertiser and an online beauty brand, have reported impressive results, including a 58% increase in [...]
Zefr + TikTok Pilot Video Exclusion Controls & Expand Brand Suitability Placement Availability
Zefr, a global leader in brand suitability and content measurement, announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok's new Video Exclusion List product. [...]
CPCA & ICO Begin Development of World’s First Regulator-Approved Privacy Certification for Digital Advertising
Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]
Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution
Netmums, the trusted parenting community that supports millions of families across the UK, has announced a strategic partnership with Mantis, a leading provider of AI-driven brand safety and contextual advertising solutions. This partnership will provide advertisers with enhanced brand safety [...]
ShowHeroes Group Acquires Vidds, Strengthening AI-Driven Video Creation Capabilities
ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today (October 8th, 2024) announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum. Founded in 2020 by Ed Thomas and Andrew Walters, [...]
Audigent Names Pierce Cook-Anderson EVP & GM of EMEA to Oversee European Growth
Audigent, the leading data activation, curation, and identity platform, today (October 8th, 2024) announced that it has hired Pierce Cook-Anderson as executive vice president and general manager, EMEA. In this newly created role, Cook-Anderson will oversee all of Audigent’s business [...]
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